Senior Analyst, Paid Search

Job DescriptionAbout the TeamThe paid search team supports the Text and Shopping ads across the portfolio of 10 WSI brands.We partner with vendors, agencies, tech platforms, and cross functional teams to drive innovation and efficiency.About The RoleWilliams-Sonoma, Inc. is seeking a Senior Marketing Analyst to support Paid Search and Shopping programs across one or more portfolio brands. This role will help drive revenue growth through campaign management, testing, analysis, and optimization across Google Ads, Microsoft Ads, and emerging platforms.The ideal candidate is analytical, detail-oriented, and comfortable working in a fast-paced retail environment. A successful candidate brings digital consumer marketing experience and expertise in Google Ads, Google Merchant Center, and modern AI-powered marketing and reporting workflows.ResponsibilitiesManage and optimize Paid Search and Shopping campaigns across Google and Microsoft AdsSupport budget pacing, forecasting, bid management, and promotional executionHelp drive performance across Search, Shopping, and Performance Max campaignsMonitor campaign performance and identify optimization opportunities to improve ROAS, traffic, and conversionBuild reports and deliver insights to Marketing and Brand stakeholdersSupport testing initiatives across ad copy, landing pages, audiences, and Shopping campaignsUse performance data and testing insights to inform optimization and budget allocation decisionsAnalyze performance data and provide actionable recommendationsCollaborate with cross-functional teams including Analytics, Creative, and Brand MarketingStay current on evolving search automation, AI-driven campaign tools, and platform best practicesMentor junior analysts and contribute to team best practicesCriteria3–5 years of Paid Search and/or Shopping campaign management experienceStrong understanding of Google Ads and Microsoft AdsExperience with Shopping campaigns, Performance Max, and automated bidding strategiesIntermediate experience using AI and automation tools to support campaign optimization, reporting, analysis, or workflow efficiencyStrong analytical skills and attention to detailExperience with Excel and analytics/reporting tools such as GA4, Adobe Analytics, Domo, or TableauStrong communication and organizational skillsRetail or eCommerce experience preferredBachelor’s degree or equivalent experience preferredThis role requires being onsite in the San Francisco office Monday through Thursday, with Friday optional in officeOur Culture & ValuesWe believe that taking care of our people is vital to our success and we strive to offer equitable and transparent practices for all. We prioritize connection, growth, and wellbeing.People FirstPutting People First means investing in overall well-being and opportunities to grow and advance within the organization. Depending on the position and location, here are a few highlights of what benefits may be available:BenefitsA generous discount on all WSI brandsA 401(k) plan and other investment opportunitiesPaid vacations, holidays, and time off to volunteerHealth benefits, dental and vision insurance, including same-sex domestic partner benefitsTax-free commuter benefitsA wellness program that supports your physical, financial and emotional healthContinued LearningIn-person and online learning opportunities through WSI UniversityCross-brand and cross-function career opportunitiesResources for self-developmentAdvisor (Mentor) programCareer development workshops, learning programs, and speaker seriesWhy Join UsWork across iconic consumer retail brands with large-scale digital marketing programsJoin a collaborative, data-driven marketing teamHelp manage and optimize multi-million-dollar marketing budgets while contributing to testing, innovation, and performance strategyOpportunity to grow within a fast-paced and evolving organizationWSI will not now or in the future commence an immigration case or “sponsor” an individual for this position (for example, H-1B or other employment-based immigration).This role is not eligible for relocation assistance.Williams-Sonoma, Inc. is an Equal Opportunity Employer. Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with applicable laws and ordinances.The expected starting pay range for this position is $85,000– $95,000. Applicable pay ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law.About UsOur CompanyFounded in 1956, Williams-Sonoma, Inc. is the premier specialty retailer of high-quality products for the kitchen and home in the United States. Our family of brands are Williams Sonoma, Williams Sonoma Home, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, Rejuvenation, West Elm, Mark & Graham, Outward, and GreenRow. These brands are among the best known and most respected in the industry. We offer beautifully-designed, stylish and functional products for every area of the home, including the kitchen, living room, bedroom, home office, closet, laundry room and even outdoor spaces. We've seen some big changes since our first brick-and-mortar store opened more than half of a century ago. What hasn't changed is our passion for high-quality products, functional design, outstanding customer service, and enhancing the lives of our customers and the communities where we operate. Today, we're a multi-brand, multi-channel, global enterprise supported by state-of-the-art technology and some of the most talented teams in retailing - and we're always looking for new energy and ideas.