Chief Marketing Officer

LevelPosition Type: Full TimeEducation Level: 4 Year DegreeCategoryDescriptionWe are seeking a visionary, results-driven Chief Marketing Officer to lead our university's brand, communications, and marketing strategy into its next chapter of growth. This is a unique opportunity for a marketing professional with deep roots in higher education to shape how our institution connects with prospective students, current students, alumni, donors, and the broader community.The Chief Marketing Officer will be expected to elevate institutional brand, drive enrollment and advancement marketing outcomes, and build a high-performing communications team capable of executing at the highest level.The ideal candidate is a strategic thinker and collaborative leader who commands credibility. They bring the vision to elevate an institutional brand, the analytical rigor to measure and refine communications investments, and the interpersonal agility to align diverse stakeholders across a complex academic environment. They are as comfortable advising the President on a crisis response as they are coaching a junior designer or presenting a marketing dashboard to the Board.Higher education is a uniquely relationship-driven environment. The successful candidate will understand how to navigate faculty governance, build trust across academic divisions, and translate institutional mission into marketing that genuinely resonates - with students, families, donors, and the community alike.What You'll DoStrategic Leadership & BrandServe as the official media contact and spokesperson for the University, including crisis communications planning and responseDevelop and implement a comprehensive, data-driven marketing and communications plan aligned with the University's strategic planDefine and steward a compelling institutional brand - defining key attributes, messages, and imagery that authentically represent the University across all constituenciesAdvise the President and senior leadership on strategic communications, reputation management, and stakeholder engagementPresent communications strategy and institutional brand performance to the President's Advisory Council and, as needed, to the Board of TrusteesEnrollment, Advancement & Audience EngagementPartner with Enrollment Management to develop integrated marketing strategies that support student recruitment funnels and yield goalsCollaborate with the Advancement office to develop donor communications, fundraising campaign materials, and alumni engagement contentDevelop audience-segmented communications using CRM and marketing automation platforms (e.g., Slate, Salesforce, HubSpot) to drive measurable engagementLead paid digital advertising strategy across Google Ads, Meta, LinkedIn, and other relevant platforms to reach target markets effectivelyDigital, Web & TechnologyServe as Webmaster and oversee all digital properties, including the University website, portal, events calendar, academic catalog, and student handbook via Cascade CMSServe as one of the Administrators for the University's SharePoint siteLead SEO/SEM strategy and leverage Google Analytics and similar tools to ensure data-informed content and campaign decisionsEnsure all digital communications meet ADA/WCAG accessibility standards in compliance with applicable legal requirementsMonitor AI and emerging technologies and evaluate their application to content strategy, marketing efficiency, and communications workflowsTeam, Budget & OperationsBuild, lead, and develop a high-performing marketing and communications team; conduct annual performance reviews for all direct reportsManage vendor relationships, agency partnerships, and media buying contracts to maximize institutional investmentDevelop and manage the annual Marketing and Communications department budget, with demonstrated accountability for ROIEstablish and implement a framework to track, measure, and report the effectiveness of all communications efforts to senior leadershipOversee all photography, videography, graphic design, and creative production for University recruitment and promotional initiativesQualificationsRequiredBachelor's degree in Marketing, Communications, Public Relations, or a related fieldSignificant and progressive leadership experience in marketing and communications.Proven track record developing and executing multi-channel, data-driven marketing strategies that produced measurable resultsExpertise in institutional brand development, digital marketing, content strategy, and media relationsDemonstrated experience with crisis communications planning and serving as an organizational spokespersonProficiency with CRM and marketing automation platforms (Slate, Salesforce, HubSpot, or comparable systems)Experience managing SEO/SEM, paid digital advertising (Google Ads, Meta, LinkedIn), and web analytics platformsWorking knowledge of web content management systems; experience with Cascade CMS a significant plusFamiliarity with ADA/WCAG accessibility standards as applied to web and digital communicationsDemonstrated ability to lead, develop, evaluate, and scale a team of communications professionalsExperience developing and managing departmental budgets and reporting marketing ROI to executive leadershipStrong written, verbal, and visual communication skills with exceptional attention to detailPreferredMaster's degree in a related fieldExperience working at the intersection of enrollment management and marketing within a higher education contextBackground in advancement or development communications and fundraising campaign supportFamiliarity with FERPA and other compliance considerations affecting student communicationsExperience presenting to or communicating with governing boards or trusteesDemonstrated experience leveraging AI tools and emerging technology within a marketing or communications functionSharePoint administration experienceReview of applicants will begin immediately and continue until this position is filled.Midway University is an Equal Opportunity Employer.To apply, visit https://www.paycomonline.net/v4/ats/web.php/portal/0360F3B5A2EC741788B51C99C6E17513/jobs/350272Copyright ©2025 Jobelephant.com Inc. 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