Digital Marketing Specialist (SEO to GEO) (Freelance, Remote)

About COACT  COACT is a global creative marketing agency that brings bold ideas to elevate businesses and brands. Our collaborative approach blends diverse perspectives to create dynamic, culturally relevant campaigns that spark growth and leave a lasting impact for our clients and partners. We believe in fostering a strong sense of community within our industry, and we're seeking results-driven Digital Marketing Specialists to join our community. Overview  If selected to work on COACT projects as a Digital Marketing Specialist (SEO to GEO), you will support our strategy and content teams by developing and executing SEO strategies that incorporate winning tactics with Generative AI in mind, optimizing content for visibility, and implementing geo-targeted campaigns to increase brand reach. This is not a permanent role; this is to join the COACT Community of vetted freelancers and be considered for future projects. Key Responsibilities Develop and execute SEO and GEO strategies, including keyword research and optimization. Manage local SEO/GEO and geo-targeting campaigns to drive regional relevance. Monitor site performance and provide actionable recommendations. Collaborate with content and web teams to align SEO and GEO with broader brand efforts. Produce reporting frameworks that measure and communicate results. Stay up to date on SEO and GEO, and search engine updates to keep clients competitive. Qualifications Experience working at or alongside agency teams. Strong knowledge and personal access to SEO tools (Google Analytics, SEMrush, etc). Experience with local SEO and geo-targeted campaigns. Up to date with new GEO strategies with ability to implement these strategies. Proven ability to analyze and interpret campaign performance data. Ability to explain and showcase strategic findings from campaigns verbally and via reporting documents. Understanding of content strategy and web optimization. Excellent written and verbal communication skills. Ability to manage multiple projects in a deadline-driven, remote environment.