Assistant General Manager
JOB SUMMARY The Assistant General Manager (AGM) is a senior enterprise leader accountable for accelerating revenue growth, expanding demand-driven concepts, and elevating the commercial and experiential performance of a premium, multi-outlet wellness campus.Reporting directly to the General Manager, this role functions as a strategic business partner with P&L responsibility and cross-campus influence spanning club, hotel, spa, floral, food & beverage, retail, and experiential programming.This role is intentionally forward-focused—balancing financial discipline with creativity, market intuition, and test-and-learn innovation. The AGM translates brand vision and consumer insight into monetizable programs, partnerships, and experiences while aligning leaders, systems, and standards across the enterprise.ESSENTIAL JOB FUNCTIONSRevenue Growth & Business InnovationPrimary Outcomes:Sustainable and profitable revenue growth across assigned business linesIncreased revenue per member/guest, per visit, and per square footActivation of new revenue streams while preserving premium brand positioningKey Responsibilities:Define and lead commercial strategy across assigned outlets and campus-wide initiativesIdentify, test, and scale new business opportunities across fitness, wellness, hospitality, food & beverage, events, and digital experiencesPartner with hotel and spa leadership to design integrated offerings that drive incremental demand and spendMaintain accountability for revenue performance and financial profitability across assigned P&LsPrimary Outcomes:Concept Development & Experience ExpansionDifferentiated, revenue-generating experiences that reinforce premium positioningA repeatable, disciplined innovation pipeline balancing creativity, speed, and ROIKey Responsibilities:Lead end-to-end concept development across fitness, Group X, racquet sports, aquatics, wellness, nutrition, floral, and seasonal programmingTranslate guest behavior, purchasing data, and market insights into compelling, monetizable experiencesDesign and oversee test-and-learn pilots; evaluate performance and refine concepts prior to scaleEnsure all concepts are operationally sound, financially viable, and brand-consistentBusiness Optimization & Enterprise LeadershipPrimary Outcomes:Aligned, scalable operating models across the campusLeaders who think and act like ownersImproved innovation performance without sacrificing agilityKey Responsibilities:Serve as an enterprise integrator across club, hotel, and spa operations, aligning strategy and executionOptimize operating models, staffing, SOPs, and service standards to support growth and consistencyLead annual planning, budgeting, and performance reviews with a continuous improvement mindsetBuild leadership capability, accountability, and succession across assigned teamsLeverage data, analytics, and technology to guide decisions and accelerate performanceExecutive Qualifications & Leadership ProfileBachelor’s degree required with an advanced degree preferred, or equivalent executive-level experience7+ years of senior leadership experience in premium hospitality, luxury fitness, private clubs, or complex multi-outlet environmentsProven P&L ownership with demonstrated success driving profitable growth through concept innovation and demand creationTrack record of translating brand vision and consumer insight into monetizable programs and experiencesEnterprise mindset with comfort leading through ambiguity, influence, and complexityExecutive presence with the ability to inspire confidence, align cross-functional leaders, and drive decision-makingBrand-led, customer-centric perspective grounded in commercial disciplineHighly collaborative, performance-oriented leader with a bias toward action and continuous improvement