CRM Marketing Data Specialist

CRM Marketing Data Specialist Job Locations US-NY-New York City | US-NY-Hauppauge | US-NJ-Princeton | US-NJ-Newark | US-PA-Philadelphia | US-PA-Lansdale ID 2026-5910 Category Marketing/Communication Type Regular Full-Time Career Stage Type Experienced # of Openings 1OverviewABOUT THE POSITIONCRM Data Specialist | Hybrid | New York | New Jersey | Pennsylvania VHB is seeking a CRM Data Specialist to join our Northeast Regional Marketing Team!In this role, you'll work closely with marketing and technical partners to maintain the accuracy and integrity of information in our Client Relationship Management (CRM) system, ensuring our teams have reliable data to support pursuits, client focus teams, and other strategic business development initiatives.You will help maintain and manage the accuracy of critical marketing and business development information-keeping our contacts, companies, opportunities, and project data clean, reliable, and actionable. By turning data into insight, you'll support reporting dashboards, such as win-loss metrics and opportunity pipelines, that inform decision-making across the firm.You'll also serve as a CRM super user and go-to resource for your colleagues-identifying opportunities to improve system usage, automating everyday tasks, customizing report views, and helping train new users so that our teams can fully leverage the system in support of VHB's business development approach.Primary Duties & ResponsibilitiesUnderstands VHB's Focus Forward Approach and how the CRM supports the program. Supports maintenance, reporting, and accuracy of marketing and business development metrics in the CRM and reporting dashboards (i.e., win-loss, opportunity pipeline).Helps to maintain data integrity of VHBers, contacts, companies, opportunities in the pipeline, and project Conducts regular reviews of system data to ensure accuracy, completeness, and consistencyFollows up with marketing and technical practitioners when data anomalies are identified and provides guidance on corrective actionsIdentifies trends, insights, and lessons learned from metrics and shares findings with relevant teams to improve processes and performanceIdentifies system issues or bugs and tracks them through resolution with appropriate internal teamsIdentifies ways to improve usage of the CRM through automating basic, everyday Customizes and prepares marketing report views from the Serves as CRM and marketing database super user Trains new employees on the CRM, in partnership with marketing management.May support basic qualifications packages/proposals, in partnership with marketing team.Participates in professional and personal development aligned with career Performs all job functions in compliance with applicable federal, state, and local regulations and VHB policies and procedures.Has working knowledge and familiarity using AI tools such as ChatGPT, Copilot, etc. to perform tasks including data management and analysis.Reviews and interprets both quantitative and qualitative dataConducts training sessions for Project Managers and marketing staff on CRM usageSkills & KnowledgeDemonstrated initiativeProficient with Microsoft Office Suite, particularly ExcelExperience developing and conducting system trainings for technical and marketing staffStrong business data analytics experience supporting sales performance and revenue trackingExcellent verbal, written, and interpersonal communication skillsTeam oriented with ability to perform multiple tasks independently in a timely manner and collaborate effectively and positively with coworkersSelf-motivated, highly organized, and detail orientedSkills and knowledge must be commensurate with required experience and job levelMinimum Qualifications3-5+ years of marketing information and systems management experienceBA/BS in Marketing Information Systems, Marketing, Computer Science, or related disciplineExperience managing a CRM or similar marketing information system (Microsoft Dynamics)Experience with market research, data management and analyticsProficient with Microsoft PowerBiOur best estimate of the salary range for this position located in New York and New Jersey is $31.25/hr. to $45.65/hr. This offer is determined based on a number of job-related factors including internal comparators, skills, education, training, credentials, experience, scope and complexity of role responsibilities and geographic location. In addition, VHB offers a holistic benefits package which can be found here. We are VHB! We're an inspired and innovative team of engineers, scientists, planners, and designers who partner with clients in the transportation, real estate, institutional, and energy industries, as well as federal, state, and local governments. Our work helps improve mobility, enhance communities, and contribute to economic vitality. We do this while balancing development and infrastructure needs with stewardship of our environment. Our people make us great! VHB provides a differentiating employee experience, which includes: Diverse and inclusive culture of collaboration and innovationOpportunity to work on complex, transformational projectsCommunity and social responsibility as sustainable stewards Focus on learning, development, and career growthBest-in-class benefits, including flexible, hybrid workplace We are consistently rated one of the top AEC firms to work for across our 30+ offices on the East Coast. We're growing, and we hope you'll join us! VHB is a proud Equal Opportunity Employer. Since our founding, we have intentionally fostered a culture of inclusion and belonging, supported by deep-rooted core values, one of which is diversity. Qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or other characteristics protected by law.#LI-LO1#LI-HybridNeed help finding the right job? We can recommend jobs specifically for you! Click here to get started.