Product Manager - Growth

Our mission is to build unified intelligence to expand human imagination and capabilities.We believe multimodality is critical for intelligence. To move beyond language models and build more aware, capable, and useful systems, the next step-function change will come from vision. We are training and scaling multimodal foundation models that can see and understand, show and explain, and ultimately interact with the world to drive meaningful change.We’re looking for a Growth Product Manager to help scale Luma’s product from strong early traction to massive adoption.This is not a traditional PM role. Growth at Luma is deeply integrated across product, engineering, marketing, and data.You will own growth end-to-end—driving acquisition, activation, retention, and revenue.You’ll identify and execute the highest-leverage opportunities (80/20 bets), build scalable growth loops, and run rapid experimentation cycles. You’ll partner closely with research, engineering, design, data, and marketing to turn cutting-edge AI capabilities into intuitive, high-impact product experiences that creatives love.You will operate with high velocity, imperfect data, and a strong bias toward action—helping define how growth works at Luma from first principles.What You’ll DoOwn and execute product-led growth strategy across the full funnel—from acquisition to revenueIdentify and prioritize high-impact (80/20) opportunities that drive outsized growthDesign, run, and scale rapid experimentation loops across onboarding, activation, retention, and monetizationBuild and optimize growth loops that are repeatable, scalable, and measurableImprove first-time user experience and onboarding to ensure users reach value quicklyDrive activation and engagement through deep understanding of creative workflowsPartner closely with marketing to:Optimize paid acquisition with clear attribution and ROIAlign product experiences with top-of-funnel growth effortsDrive conversion and monetization improvements, including pricing, packaging, and promotionsAnalyze funnel performance to identify where growth is breaking and recommend high-impact solutionsWork hands-on with engineering to quickly prototype, ship, and iterate—using scrappy solutions when neededCollaborate with data science and UXR while staying comfortable making decisions with limited dataWhat We’re Looking For4–6+ years of product management experience, with a strong focus on growthProven track record of driving measurable product growth (activation, retention, revenue)Deep understanding of product-led growth (PLG), funnels, loops, and lifecycle optimizationStrong intuition for identifying high-leverage opportunities in ambiguous environmentsHighly experiment-driven mindset with experience running A/B tests and rapid iteration cyclesAbility to operate both strategically (big picture) and tactically (hands-on)Comfort working with incomplete data and making fast, high-quality decisionsExperience partnering with marketing on paid growth and attributionFamiliarity with pricing, packaging, and monetization strategyTechnical fluency—you’re comfortable getting into the weeds and unblocking executionNice to HaveExperience building or growing products for creative professionalsFamiliarity with tools like Figma, Canva, Adobe, or 3D/creative platformsExperience working on AI-native products or in fast-moving startup environmentsWhy LumaWork on frontier AI products shaping the future of creativityMassive opportunity to drive 10x+ growth for a product with strong early tractionCollaborate with a world-class team across research, product, and engineeringHigh ownership, high impact, and a fast-moving environment