Founding Account Executive

Location: Remote (US)Comp: Base + Competitive Variable + EquityType: Part-timeRocklane is building a new model for GTM advisory. We help B2B companies build predictable growth systems through proven frameworks, senior operators, and an advisor network designed for modern revenue teams. We are now hiring a Founding AE to build our revenue engine from the ground up.This role is for someone who thrives in early-stage environments. You will own pipeline creation. You will refine our ICP. You will craft our messaging. You will source and close high-ticket advisory engagements. You will build the outbound engine that fuels advisor utilization and recurring revenue.If you want a seat where the work you do directly shapes the trajectory of the company, this is it.RESPONSIBILITIESNew business acquisition across SMB, mid-market, and growth-stage B2B companiesOutbound strategy, messaging, and executionRevenue generation for the Advisor NetworkConsultative selling of GTM transformations and advisory programsSales process design, qualification, and forecastingPartnership with the Founder to refine offers and pricingEarly-stage experimentation across outbound, referrals, and content-driven pipelineBuilding our first sales playbooks and repeatable motionsSUCCESS CRITERIA$150K–$250K per month in qualified pipeline by month six30+ new advisory or GTM system clients closed within the first yearA clear, repeatable outbound engine that scalesAdvisors consistently routed into revenue opportunities on a monthly basisPredictable reporting, forecasting, and deal management practices installedRocklane positioned as a premium GTM advisory brand with a strong sales motionWHAT WE'RE LOOKING FOR5–10 years experience in B2B sales, preferably in SaaS, advisory, consulting, professional services, or agenciesStrong background selling high-ticket services to founders, CEOs, and revenue leadersProven ability to generate pipeline without SDR supportExperience building a sales motion from scratchConsultative, strategic communicator who can sell thinking, not just deliverablesComfortable in early-stage ambiguity and rapid iterationA builder at heart who wants ownership, not just a quotaWHY ROCKLANESell a premium, differentiated GTM operating system used by growing B2B companiesStep into a role with full ownership of revenue strategy and executionWork closely with a founder and advisor network of experienced GTM operatorsCompetitive compensation with meaningful variable upsideEarly equity opportunity as we scaleCulture built around excellence, speed, and impact