Marketing Program Manager

Position DescriptionThis role of Marketing Program Manager provides the expertise in enabling all acquisition and retention marketing campaigns to drive website traffic and sales including paid and natural searches affiliate programs and partnerships, content marketing, email marketing programs, shopping comparison engines, customer retention programs, community and social networksRoles & ResponsibilitiesResponsible for building digital marketing program plans that:Drive trafficImprove customer engagementResponsible for leading the marketing team's data dashboard used to evaluate and optimize all marketing programs.Analysis : Mastery of the spreadsheet and the ability to manipulate large datasets. The ability to find patterns in the data that will drive your optimization recommendations.Pay-Per-Click AdvertisingExperience building, managing and optimizing pay-per-click digital advertising campaigns.A/B TestingStrength in designing, implementing and analyzing digital test programs to help optimize the business.Writing SkillsExceptional written communication skills. Customer-ready writing examples will be required as part of the interview process.ExperienceA minimum of four year in a similar position.RecommendedSEO: Strong writing skills and the ability to develop SEO optimized content that site visitors will want the read.Education/ExperienceRequired:High School Diploma or equivalentAA Degree or equivalent experienceA minimum of three to five years' experience in marketing position, and B2B marketing experience required.Proficient with MS Suite (Word and Outlook) and experience with Excel and PowerPoint.Ability to work independently in a fast-paced setting with minimum supervision.PreferredFour-year Degree in MarketingExperience in healthcare, and preferably capital equipment, environments desirableTravelAbility and willingness to undertake approximately 20% domestic travelPhysical DemandsThe physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.While performing the duties of this job, the employee is regularly required to use hands to finger, handle, or feel. The employee frequently is required to stand, walk, sit, reach with hands and arms, and talk or hear. The employee is occasionally required to climb or balance, stoop, kneel, and crouch. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.