Area Sales Manager - New Home Sales
Area Sales Manager - New Home Sales (Must have 7+ years of experience)Location: Sarasota County, FLCompany: SECCA Search GroupAbout the CompanySECCA Search Group is proud to partner with a leading public homebuilder with a strong presence across the Florida market. Known for its operational strength, consistent community delivery, and long-term growth strategy, the company has established itself as one of the most respected residential builders in the industry.This opportunity offers exposure to a high-volume, fast-paced sales environment within a stable, well-capitalized organization, along with strong earning potential and long-term career growth.About the RoleThe Area Sales Manager is a key leader within the sales organization, responsible for driving sales strategy and performance across multiple active residential communities throughout the Florida market.This role oversees a team of new home sales consultants, manages community-level performance, and partners closely with division leadership to support growth initiatives, new community launches, and overall market expansion. It requires strong ownership of sales results, team development, and the ability to operate effectively across multiple locations.A critical component of this position is leading and developing high-performing sales teams while maintaining strong visibility into local market trends, buyer behavior, and competitive activity.ResponsibilitiesSales Performance & Execution: Lead and optimize sales performance across multiple active communities. Develop and manage sales strategies, absorption goals, and community pacing to ensure alignment with division objectives.Team Leadership & Development: Recruit, train, coach, and develop new home sales consultants. Establish clear expectations, provide ongoing feedback, and build a high-performing sales culture.Market Analysis & Competitive Positioning: Analyze local market conditions, buyer trends, pricing, and competitor activity. Partner with leadership to recommend positioning strategies and adjustments that improve performance.Community Launch Coordination: Collaborate with Marketing, Construction, and Division leadership on new community launches, grand openings, and sales pacing strategies.Reporting & Forecasting: Prepare weekly sales reports, forecasts, and KPI dashboards for senior leadership. Maintain clear visibility into sales pipeline activity and community-level performance.Customer Experience Oversight: Ensure exceptional customer experience standards across all communities. Maintain strict adherence to company sales processes, reporting requirements, and brand standards.Cross-Functional Collaboration: Partner closely with Construction, Operations, Marketing, and Division leadership to ensure sales goals are aligned with production schedules and broader business objectives.Qualifications5+ years of experience in new home sales, residential homebuilding, or related sales leadership.Strong understanding of the Florida housing market, buyer demographics, and competitive landscape.Proven experience leading sales teams or overseeing multiple active communities.Demonstrated ability to coach, motivate, and scale high-performing sales consultants in a production homebuilding environment.Bachelor’s degree preferred, or equivalent industry experience.Skills & Competencies Strong people leader with a hands-on coaching style.Highly organized with strong project management and team leadership capabilities.Strategic thinker with expertise in pricing, market analysis, and competitive positioning.Excellent written and verbal communication skills.Proficient in CRM reporting, forecasting, and data-driven decision-making.Collaborative, proactive, and comfortable operating with autonomy.How to ApplyIf you are a Florida-based sales leader who thrives in a visible, multi-community role and enjoys building high-performing teams, we would welcome a confidential conversation. Please submit your resume for consideration.