Senior Director of Demand Generation

About Trek HealthTrek Health empowers provider organizations with AI-driven tools, insights, and strategic guidance to achieve stronger commercial reimbursement outcomes and sustainable growth. Our Price Transparency Platform integrates market data with intelligent contract oversight, enabling health system leaders to unlock value across the full payer negotiation lifecycle. By combining Contract Intelligence with Pricing Intelligence, Trek Health helps managed care, finance, and payer relations teams identify negotiation leverage, quantify financial impact, and execute data-driven reimbursement strategies.Backed by $11M in Series A funding from Madrona and guided by an experienced advisory team from Salesforce, Okta, One Medical, and Snapdocs, Trek Health is building the category-defining platform for provider-centric payer intelligence.The RoleThe Senior Director of Demand Generation will lead Trek Health’s marketing-sourced pipeline strategy across all demand channels. This role is responsible for both building and optimizing our demand infrastructure to drive qualified enterprise pipeline and measurable revenue impact.This is a hands-on role ideal for someone who thrives in an early-stage environment. You will inherit foundational systems and initial channel investments, but you will be expected to architect, refine, and scale the demand engine. This includes defining strategy, improving channel performance, establishing reporting rigor, and identifying new growth opportunities.This role reports to the Head of Marketing. There are no direct reports on day one, but this individual will be expected to define the hiring roadmap and build a team over time as pipeline scales.Responsibilities Own marketing-sourced pipeline and revenue impact across all demand channels.Develop an integrated demand strategy spanning paid media, lifecycle, website conversion, webinars, and gated content.Build enterprise programs that engage full buying committees across managed care, finance, and payer relations.Lead paid acquisition with a focus on pipeline efficiency and return on ad spend (ROAS), not just lead volume.Drive website conversion optimization through structured testing and UX improvements.Partner with Revenue Operations on attribution, reporting, and performance insights.Lead experimentation and innovation across demand programs, testing new channels, formats, and messaging to unlock scalable growth.Support and scale the ABM program in partnership with marketing and sales stakeholders, ensuring alignment on account targeting, messaging, and measurement.What you BringRequired10+ years of experience in B2B SaaS demand generation or integrated growth marketing rolesProven track record of driving pipeline for an enterprise sales organizationExperience operating in both startup and more mature environmentsStrong execution skills with the ability to independently own programs from strategy through resultsDemonstrated success managing and optimizing significant marketing budgetsHighly analytical, data-driven mindset with a focus on ROI and pipeline efficiencyExperience managing multi-channel demand programs across paid, campaigns, events, organic, and affiliatesDeep Functional ExpertiseStrong understanding of lead quality, ICP definition, and optimizing toward SQLs and pipeline, not just MQLsAbility to partner effectively with Sales to align demand programs to revenue outcomesAccount-based marketing (ABM) expertise, including target account selection, personalization at scale, and orchestrating multi-channel engagement to drive pipeline within defined health system segmentsPaid acquisition expertise across Google Ads, LinkedIn, and Meta, optimized for demo conversions and pipeline generationConversion rate optimization experience with a history of improving landing page performance and lead quality