Senior Paid Media Specialist
Do you have a passion for technology, computing, and digital advertising? Are you interested in being with a tight-knit team that revels in geek culture, gaming, and tech? If so, this position may be for you!The Senior Paid Media Specialist leads campaign management, develops tactical recommendations, and improves account performance through advanced strategy, platform expertise, data analysis, and precision. This role is ideal for someone who is ready to step beyond execution and start owning strategy, insights, and client relationships on multi-channel campaigns. ResponsibilitiesManage multi-channel paid media campaigns end-to-end across search, social, display, video, and programmatic platformsBuild, traffic, QA, and optimize campaigns with accurate targeting, measurement, and analysisMonitor budgets and pacing; recommend and implement campaign-level and/or cross-channel reallocations based on performanceAnalyze data and deliver clear, actionable insights in reporting and client presentations, providing strategic and tactical recommendations for achieving client goalsDevelop testing frameworks and experimentation roadmaps to improve performanceTroubleshoot tracking, delivery, and technical issues with internal and external teamsCollaborate with content, design, and project management teams to deliver production excellenceResearch and recommend new opportunities, channels, vendors, tools, and tactics to drive client growthAssist with quality assurance checks to ensure campaign execution is of the highest qualityHelp to mentor coordinators and specialists to ensure production quality and consistent execution Job Requirements3–5+ years of hands-on paid media experience in digital advertising, with proven expertise in campaign management across one or more channels, including Google Ads, Meta Ads, LinkedIn, YouTube, and/or programmatic platformsAbility to manage multiple accounts and own performance, pacing, and budget decisionsStrong analytical skills with the ability to translate data into relevant insights and narrativesTrack record of testing, optimization, and structured problem-solvingWorking experience with conversion tracking implementation, analytics platforms, and data visualization toolsUncompromising attention to detail, excellent communication skills, and comfort presenting results to clientsAbility to succeed in a fast-paced, changing environment and meet absolute deadlines while exceeding client and team expectationsDesire to grow and contribute with a collaborative, high-impact teamExpertise working within Word, Excel, PowerPoint, Google Docs, and SmartsheetFamiliarity with computing technology such as PC hardware and software developmentBonus: Spanish language skills; experience with The Trade Desk, TikTok Ads, Reddit Ads, Spotify Ads, DV360, or additional emerging platforms