Director, Field Marketing Neurology & Oncology Referrers

Job Description SummaryThe Director of Field Marketing will lead the U.S. field marketing strategy and execution across Neurology and Oncology for the pharmaceutical diagnostics (PDx) segment. This leader will drive regional demand generation, deliver on‑label product related education, coordinate go‑to‑market execution with sales, and tailor national marketing strategies to local market dynamics. Reporting to the Head of Marketing, the role will manage a team of Regional Field Marketing Managers and engage with Sales, Market Access, Commercial Operations, and Compliance.Key ResponsibilitiesManage and mentor a team of Regional Field Marketing Managers to deliver consistent, high‑quality regional marketing execution and performance outcomes.Plan and lead execution of regional/local demand generation initiatives, including awareness campaigns and educational programming that address clinical understanding and key clinical barriers or enablers in collaboration with the regional advocacy team.Partner with sales leadership to develop compliant, territory‑specific go‑to‑market plans and customer activation activities, ensuring aligned goals, appropriate messaging, and resource allocation.Design and track KPIs for regional marketing execution, including lead generation, campaign response, referring physician attendance, and site conversion metrics.Collaborate with the Marketing Franchise team and Marketing Centers of Excellence (Content, Digital, Events, MarCom) to develop and deploy tailored marketing messaging, field kits, and programming based on regional/local customer and market insights.Integrate clinical “voice of field” into brand and GTM strategy through compliant, structured field insights reporting and active participation in brand and strategic planning, QBRs, and launch team meetings.Work with Regulatory, Legal and Compliance stakeholders to ensure appropriate design and execution of all field marketing activities, including content, programs, local trade shows, clinical education meetings, peer‑to‑peer meetings and speaker engagements.Coordinate presence at key regional and local events in collaboration with events and franchise teams to support national/regional marketing strategies locally.Cross‑functional collaboration: Refer customer questions and requests to medical affairs, market access, and product development teams in line with company policies to maintain appropriate separation of duties, and own national‑level metrics for local activities, educational activities, and demand generation goals.Key CapabilitiesStrong sales and marketing expertise in pharmaceutical diagnostics or MedTech supporting therapeutic, enterprise‑scale program activation.Deep knowledge of B2B2C healthcare models, preferably with experience in radiology or relevant MedTech or pharmaceutical diagnostic categories.Strong sense for customer familiarity and willingness to spend time in the field, translating the voice of field and customer into strategic marketing initiatives.Strong sales‑coaching background with a focus on consistently high performance in a positive culture.Ability to manage competing priorities for a complex team, measuring ROMS and ROI for marketing events, market activation, and demand generation.Change management and team scaling expertise.QualificationsBachelor’s degree in science, social sciences, marketing, business, or a related field; MBA or advanced degree preferred.10+ years of pharmaceutical marketing experience, including product launch and brand management.Experience launching complex pharmaceutical diagnostics, MedTech, or capital/clinical programs in provider settings.Strong moral character with significant ethical leadership experience in managing teams and appropriate cross‑functional collaboration.Strong strategic thinking, financial acumen, and excellent communication skills.Ability to manage complex projects with multiple stakeholders in a fast‑paced environment.Demonstrated ability to work in matrixed organizations, progressively increasing levels of responsibility.Willingness to travel 50% of the time.Compensation and BenefitsFor U.S. based positions only, the pay range for this position is $192,000.00–$288,000.00 per annum, with additional performance‑based incentive compensation.Benefits package includes medical, dental, vision, paid time off, a 401(k) plan with employee and company contributions, life, disability, and accident insurance, and tuition reimbursement.Equal Opportunity and Legal RequirementsGE HealthCare is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity, expression, age, disability, protected veteran status, or any other characteristic protected by law. GE HealthCare will only employ those who are legally authorized to work in the United States for this opening.Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable). While vaccination requirements for COVID‑19 are not currently required for U.S. employees, some customers may have mandates that apply to certain employees. #J-18808-Ljbffr