General Manager
Job Title
General Manager – Multi-Unit Operations (Tim Hortons)
Reports To
Owner / Director of Operations / District Manager
Position Summary
The General Manager (GM) – Multi-Unit Operations is responsible for overseeing the day-to-day operations, financial performance, food safety, brand standards, and people management across multiple Tim Hortons locations. This role ensures consistent execution of Tim Hortons brand standards, strong team leadership, profitability, and an exceptional guest experience at all assigned restaurants.
The GM serves as the primary operational leader, developing store managers, enforcing standards, controlling costs, and driving sales growth across the portfolio.
Key Responsibilities
1. Operations & Brand Standards
Ensure all assigned Tim Hortons locations operate in full compliance with Tim Hortons brand standards, food safety, and health regulations
Maintain excellence in speed of service, product quality, cleanliness, and hospitality
Conduct regular store visits, audits, and operational reviews
Lead execution of new product launches, promotions, and system updates
Ensure equipment uptime, preventive maintenance, and operational readiness
2. Financial & Performance Management
Own P&L performance across multiple locations
Drive profitability through:
Labor control (target ~20%)
Food & paper cost control (target ~30%)
Waste reduction and inventory accuracy
Analyze weekly sales, labor, and cost reports
Implement action plans to improve underperforming locations
Manage budgets, forecasts, and weekly performance reviews with store managers
3. People Leadership & Staffing
Recruit, train, develop, and retain Store Managers, Assistant Managers, and Shift Leaders
Build strong leadership pipelines and succession plans
Set performance expectations and conduct evaluations
Coach managers on scheduling, labor efficiency, and team engagement
Enforce company policies consistently and professionally
Address performance issues, disciplinary actions, and terminations as needed
4. Training & Development
Ensure all team members complete required Tim Hortons training modules and certifications
Coach managers on:
Operational execution
Guest recovery
Food safety & sanitation
Lead retraining initiatives when standards or service fall below expectations
Develop leadership capabilities across all levels
5. Guest Experience & Community Presence
Ensure every location delivers a consistent, friendly, and fast guest experience
Handle escalated guest concerns professionally and promptly
Monitor and improve customer feedback, online reviews, and mystery shop results
Support local marketing and community engagement initiatives
6. Compliance & Risk Management
Ensure compliance with:
Health department regulations
Food safety standards
Labor laws and company policies
Maintain accurate documentation and audit readiness
Ensure safe work environment across all locations
Key Performance Indicators (KPIs)
Sales growth and same-store performance
Labor cost % and food cost %Store cleanliness and audit scores
Guest satisfaction and online ratings
Manager retention and team engagement
Training completion rates
Operational consistency across units
Qualifications & Experience
5+ years of restaurant management experience
2+ years managing multiple restaurant locations (QSR preferred)
Strong understanding of P&L, labor management, and food cost control
Experience with Tim Hortons or similar QSR brand preferred
Proven ability to lead, coach, and develop management teams
Strong organizational, communication, and problem-solving skills
Ability to travel between locations as needed
Flexible schedule including early mornings, evenings, weekends, and holidays
Core Competencies
Multi-unit operational leadership
Financial acumen
People development
Accountability & execution
Brand standards enforcement
Decision-making under pressure
Guest-first mindset
Compensation & Benefits
Competitive base salary
Performance-based bonus tied to:
Sales growth
Labor & food cost targets
Audit scores
Guest satisfaction
Growth and advancement opportunities within the organization
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