Director, Paid Media

Director of Paid Media Are you looking for a place where you can bring your expertise and oversee the media ecosystem—including performance, search, social, and emerging channels—ensuring our brands win visibility, engagement, and conversion in a rapidly evolving discovery landscape? Welcome to Neighborly—the hub of service brands that connects customers to top‑notch local experts who repair, maintain, and enhance homes and businesses. Our long‑standing business, with over 40 years of experience, is focused on strategic innovation as we build the future of home and business services. Key Responsibilities Define and lead the company’s paid media strategy, ensuring our brands win visibility to capture demand. Translate business goals into clear paid media objectives, KPIs, and investment plans. Use data to inform decisions, optimize campaigns, and uncover growth opportunities. Lead the development of AI‑enabled models, tools, guidance, and playbooks that help franchise owners make smarter media‑mix decisions across search, social, local platforms, and emerging discovery surfaces. Identify and scale opportunities to use AI for media optimization, audience targeting, content generation, and performance insights across the marketing ecosystem. Establish and maintain a preferred agency framework, including partner selection, capability evaluation, and strategic alignment. Use advanced analytics and AI‑driven insights to identify emerging demand signals, optimize discovery pathways, and uncover growth opportunities. Develop measurement approaches that capture value from AI discovery environments, conversational interfaces, and evolving digital ecosystems. Required Qualifications Experience: 10 years of experience in media, growth marketing, or digital strategy. Proven success leading paid media programs. Strong analytical mindset with experience managing multi‑million dollar budgets. Proven operational experience building experimentation infrastructure. Experience managing and developing high‑performing teams. Agency and in‑house experience a plus. Education: Bachelor’s degree in Marketing, Data Analytics, or related field (Master’s preferred). Schedule / In‑Office Requirements: Hybrid working model; Monday‑Wednesday in office, Thursday/Friday from home. Office locations: 500 E John Carpenter Fwy, Irving, TX 1010 N University Parks Drive, Waco, TX Compensation & Benefits Competitive pay: Commensurate with experience. Schedule: Full‑time, Monday – Friday, 8 AM – 5 PM local time zone. Benefits: Check out our benefits offerings here: Neighborly – Benefits Guide. Financial Benefits: Equity and bonus opportunities. Neighborly® is fully committed to Equal Employment Opportunity and to attracting, retaining, developing and promoting the most qualified employees without regard to their race, gender, color, religion, sexual orientation, national origin, age, physical or mental disability, citizenship status, veteran status or any other characteristic prohibited by federal or state law. We are dedicated to providing a work environment free from discrimination and harassment, and where employees are treated with respect and dignity and encouraged to be their authentic selves. #J-18808-Ljbffr