Social Media Strategist

The Social Media Strategist will play a key role in shaping and executing Born Primitive’s social media presence across all platforms. This role goes beyond posting and scheduling, it requires strategic thinking, strong creative instincts, and the ability to translate brand goals into high-performing content. The ideal candidate has a proven track record of growing and managing brand social channels, mentoring others, and driving measurable engagement and conversion.Key ResponsibilitiesOwn day-to-day execution of Born Primitive’s social media strategy across all platformsDevelop and manage content calendars aligned with product launches, campaigns, and brand initiativesCreate and oversee compelling, on-brand content (copy, imagery, short-form video)Lead community engagement efforts, ensuring timely, authentic responses across comments and DMsAnalyze social performance and provide actionable insights and recommendations to leadershipCollaborate cross-functionally with Marketing, Creative, Product, Partnerships, and E-Commerce teamsSupport influencer, ambassador, and athlete partnerships from a social content perspectiveStay ahead of platform trends, algorithm changes, and emerging content formatsMentor junior team members or contractors supporting social media executionEnsure brand voice consistency and high-quality standards across all social touchpointsQualifications & Experience5+ years of hands-on social media experience managing brand accountsBachelor’s degree in Marketing, Communications, or a related field (or equivalent experience)Deep understanding of major social platforms (Instagram, Facebook, YouTube, X) and best practicesStrong copywriting skills with the ability to adapt tone across platformsProven experience analyzing performance metrics and optimizing content accordinglyHighly organized, proactive, and comfortable owning projects end-to-endAbility to thrive in a fast-paced, high-accountability environmentStrong alignment with Born Primitive’s mission, fitness culture, and valuesPreferred ExperienceExperience in athletic apparel, lifestyle, fitness, or DTC brandsShort-form video leadership (Reels strategy and execution)Experience working with influencers, athletes, and ambassador programsFamiliarity with social commerce and driving conversion through social channelsExperience with social analytics and scheduling platformsWhat We OfferCompetitive salary commensurate with experienceHealth, dental, and vision insurance401(k) with company matchGenerous employee apparel discountsMission-driven, collaborative cultureOpportunity to make a meaningful impact within a growing brand