Senior Manager, Global Social & Influencer Marketing

About The RoleThis is a senior global role based in New York City, sitting within Sokin's Centre of Excellence. You will support Sokin’s global social presence across influencer strategy, community, and executive voice, driving awareness, engagement, and pipeline through high-impact content, creator partnerships, and always-on community engagement.You will lead activity across key channels including LinkedIn, Twitter and Instagram, working closely with social media and content managers to ensure alignment in strategy, execution, and performance across markets.While NYC is your base for North American coverage, your remit, reporting line, and ways of working are global. You will shape strategy across regions, manage global tooling, and contribute directly to CoE-led initiatives.About UsSokin is a next-generation B2B financial services provider, enabling businesses to make and receive global payments with greater speed, lower cost, and total transparency. Our mission is simple: we’re simplifying global business - so businesses thrive wherever they choose to grow.We Deliver Services AcrossGlobal payments and receivablesForeign Exchange (FX)Treasury managementFinance reconciliations We are rapidly expanding, with established presence in EMEA, APAC, and North America. Backed by a strong global infrastructure and industry-leading partners, we are redefining how businesses move money worldwide.Our clients span industries from sports and entertainment to logistics and travel, and our community is growing rapidly. As we continue to expand, we’re building a team of exceptional people who share our ambition to transform the future of global paymentsKey Responsibilities Social ChannelsScale Sokin's global social channels, setting strategy, maintaining a strong and consistent voice, and driving measurable growth in engagement and reach. Content ExecutionDrive content velocity across formats including video, carousels, and thought leadership, building systems that enable faster production without sacrificing quality. Influencer and CreatorBuild and manage a global influencer and creator programme end-to-end, from identification to performance measurement, with clear commercial ROI. Executive AdvocacyDevelop a consistent and credible executive social presence for Sokin's leadership, drafting posts, threads, and commentary aligned to fintech and payments conversations. Community ManagementOwn and scale Sokin’s community presence across platforms, leading day-to-day engagement, fostering meaningful interactions, and building an active, high-value audience. Analytics and Social ListeningOwn performance tracking across social and influencer activity, defining KPIs, building reporting frameworks, and translating data into actionable insights. Leverage social listening to identify trends, audience sentiment, and competitive signals, using this to inform content, campaigns, and overall strategy. Agency ManagementServe as the primary contact for agencies or production partners, setting briefs, managing timelines, and ensuring high-quality output. Event CoverageLead social coverage for events and conferences, building repeatable playbooks that can be scaled across regions and teams. Cross-Functional CollaborationWork closely with Demand Gen, PR, Product Marketing, and socialmedia and content managers across markets to ensure social and influencer activity supports broader go-to-market priorities.What success looks likeStrong, measurable growth in engagement and reach at both regional and global levelsClear influencer ROI tied to traffic, leads, and partnershipsA recognisable and credible executive presence across socialFaster, more efficient content production driven by scalable systemsAn active, engaged community across key platformsSocial positioned internally as a core growth driverAbout You6–8 years in social media, with at least 2 in a senior or lead role within B2B fintech, payments, or financial servicesProven experience running influencer programmes end-to-end with measurable commercial outcomesStrong background in community management and building engaged audiencesTrack record of building executive social presences that generate reach and credibilityHands-on experience with social and community management toolsStrong flair for copywriting across social and short-form formats, creating clear, engaging, platform-native content with the ability to adapt tone and voice effectivelyAnalytical and data-driven, tracking what matters and using insights to inform decisionsComfortable operating in a fast-moving global organisation, working cross-functionally with multiple stakeholdersPlease note, candidates will need to have the right to work in the jurisdiction that they are looking to work in.We are an equal opportunities employer committed to creating an inclusive work environment. As a growing global startup, we value agility and flexibility in our working culture. If you require any accommodations during the recruitment process, please let us know.