Senior Copywriter

TravisMathew is a premium apparel brand that exists because we seized an opportunity—and we’re inviting you to take yours. Back in 2007, we saw there weren’t many companies whose clothing bridged the gap between performance and lifestyle, so we created our own. Inspired by the sun, surf, and sand of Southern California, we became a leading innovator in lifestyle performance apparel by making clothes for real life—plus working with premium wholesalers, building a leading e-commerce business, and opening retail stores around the world. We invite you to join team TravisMathew.The Senior Copywriter is a creative storyteller and brand voice leader responsible for concepting and crafting breakthrough ideas that elevate the brand. This role focuses on big ideas, emotional storytelling, and brand-building campaigns, bringing a distinct and consistent voice to life across every touchpoint. This person shapes narratives and pushes creative boundaries.Creative Concepting & StorytellingLead the development of big campaign ideas rooted in brand truth and consumer insightCraft compelling, original storytelling that builds emotional connection and brand affinityTransform complex messaging into resonant copy that makes brand and product benefits feel intuitive, memorable, and connectedTranslate briefs into strong conceptual territories, not just copy outputsPush for bold, distinctive creative that stands out in the marketBrand Voice OwnershipOwn and evolve the brand voice, ensuring it is clear, consistent, and differentiatedAct as a steward of tone across all creative outputs and campaignsDefine how the brand shows up across channels—not just what it saysCampaign LeadershipLead copy direction across integrated campaigns—from concept through executionEnsure consistency of narrative across all channels (digital, retail, product, etc.)Partner with Art Directors and Designers to create cohesive, idea-driven workCross-Functional Creative CollaborationCollaborate closely with Creative, Brand, and Marketing teams to elevate ideasContribute to brainstorming sessions and creative reviews as a key voiceHelp connect the dots across teams to ensure one cohesive brand storyAble to clearly present, sell, and advocate for ideas with cross-functional teams and stakeholders.TECHNICAL COMPETENCIES (Knowledge, Skills & Abilities)Microsoft Office Suite (Excel, PowerPoint, Word) and SharePointJira and ConfluenceAI tools and platforms including Claude, Microsoft Copilot, and ChatGPTStrong overall technical aptitude with the ability to learn new systems and technologies quicklyExceptional creative storytelling and conceptual thinkingStrong brand voice development and executionAbility to generate big ideas and campaign platformsHigh-level copywriting craft and editing skillsStrong collaboration and communication skillsOpen to and experienced with leveraging AI tools for ideation, efficiency, and tactical execution.Experience developing brand campaigns and awareness workAbility to think beyond deliverables into ideasAdaptability across tones, formats, and audiencesConfidence presenting and defending creative workEducation And Experience5–8+ years of copywriting experience, preferably in-house or at a creative agencyA portfolio that demonstrates:Campaign-driven thinkingBrand storytellingConceptual work (not just executional assets)Experience in apparel, golf, athleisure, or lifestyle brands strongly preferredProven ability to contribute to brand awareness campaigns and storytelling initiatives77,100.00 - 96,350.00 - 115,600.00 USD AnnualIf your experience is close to what we're looking for, please consider applying! Experience comes in many forms – skills are transferable, and passion goes a long way. We know that diversity makes for the best problem-solving and creative thinking, which is why we're dedicated to adding new perspectives to the team and encourage everyone to apply.TravisMathew is an Equal Employment Opportunity