Director of Personal Training

Director Of Personal TrainingWe are seeking a Director of Personal Training to lead, scale, and optimize personal training performance across 19 Anytime Fitness locations. This is a senior leadership role responsible for revenue growth, trainer development, systems execution, and culture building.This role is ideal for a proven multi-club PT leader who thrives on metrics, coaching leaders, and building repeatable systems that drive consistent results.Key ResponsibilitiesRevenue & PerformanceOwn personal training revenue, penetration, and retention across all 19 locationsEstablish and execute PT sales systems, including consultations, assessments, closes, and onboardingTrack and improve KPIs such as PT attach rate at POS, sessions per member, trainer utilization, monthly recurring PT revenue, PT retention & attritionIdentify under performing clubs and implement targeted improvement plansLeadership & Team DevelopmentRecruit, onboard, and develop high-performing personal trainersCoach and mentor Club Managers and Head Trainers on PT leadershipBuild a trainer career pathway (Level 1 ? Senior ? Lead ? Head Trainer)Drive accountability through weekly scorecards, reviews, and coaching cadenceSystems & ProcessStandardize PT delivery across all locations (programming, assessments, client experience)Ensure consistent execution of fitness consultations, goal reviews, re-ups and long-term commitments, client success trackingCollaborate with operations leadership to align staffing, scheduling, and payroll efficiencyCulture & Client ExperienceBuild a high-energy, professional, results-driven PT cultureEnsure trainers deliver an exceptional and consistent member experienceReinforce brand standards, professionalism, and community engagementQualifications & Experience5+ years of experience in personal training leadership, preferably multi-unitProven track record of growing PT revenue and penetrationExperience leading and developing managers and trainersStrong understanding of sales, coaching, and performance metricsHighly organized, data-driven, and systems-orientedComfortable traveling between locations as neededMust be able to travel. Company vehicle providedWhat Success Looks Like (First 12 Months)Measurable increase in PT revenue and penetration across the portfolioClear PT systems implemented and executed consistentlyStrong bench of developed Head Trainers and PT leadersImproved trainer retention and utilizationPredictable, scalable PT performance month over monthCompensation & BenefitsCompetitive base salaryPerformance-based bonus tied to PT revenue and KPIsHealth and wellness benefits401K, Paid Time OffCareer growth within a fast-growing multi-unit organizationWhy Join Us?Large, established Anytime Fitness portfolio with strong infrastructureLeadership team that values data, accountability, and cultureOpportunity to build and own a PT platform at scaleReal autonomy and impactnot a single-club ceilingWe are an equal opportunity employer and do not discriminate on the basis of race, color, religion, sex, national origin, age, or disability