Territory Sales Rep – Rental

Rental Territory Sales What You Will DoThe Territory Sales position is responsible for driving rental sales of Caterpillar construction and earthmoving equipment within an assigned territory. This role focuses on building and maintaining strong customer relationships, coordinating equipment delivery and setup, and conducting product demonstrations. Reporting to the Rental Branch Manager, the Territory Sales Representative contributes to company goals related to profitability, market share, and customer satisfaction.Essential Duties & ResponsibilitiesRespond to customer inquiries regarding equipment and allied product offerings. Coordinate equipment delivery and conduct post-delivery follow-ups. Perform equipment operation and safety demonstrations for customers. Maintain accurate documentation of customer interactions and territory strategies. Stay informed on product knowledge related to equipment and allied products. Research and recommend equipment, parts, or solutions to meet specialized customer needs. Draft and finalize professional written communications with customers, coworkers, and management. Manage assigned territory through routine engagement with existing customers and identification of new business opportunities. What We Expect Of YouWe all have different backgrounds, yet we all use our unique contributions to provide the highest quality of service.Basic QualificationsEDUCATION & EXPERIENCEBachelor’s Degree in business, sales, engineering, or a construction-related field preferred. Must reside in or be willing to relocate within the assigned territory. Prior experience representing major heavy equipment brands, including aerial equipment and complementary earthmoving products. Familiarity with rental equipment such as excavators, dozers, loaders, backhoes, telehandlers, lifts, boom equipment, and related construction machinery. Strong communication skills with customers, suppliers, and internal teams. Demonstrates honesty, integrity, respect, and a commitment to high-quality service and safe work practices. Proven ability to develop and manage customer relationships within construction or related industries. Ability to work effectively in a team-oriented, collaborative environment. Willingness to travel minimally to moderately within the assigned territory. Knowledge, Technical Skill, & AbilitiesStrong understanding of construction equipment applications, specifications, and rental operations. Ability to build and maintain long-term customer relationships through effective communication and service. Proficiency in Microsoft Office (Outlook, Word, Excel) and ability to learn company-specific systems and CRM tools. Strong organizational skills with the ability to manage time, prioritize tasks, and handle multiple accounts efficiently. Ability to conduct equipment demonstrations and explain technical features in a clear and professional manner. Demonstrates professionalism, adaptability, and a strong customer service focus. Self-motivated with a strong sense of urgency and initiative to achieve sales goals. Excellent verbal and written communication skills. What’s In It For YouAt Thompson Machinery, we believe that great benefits are more than just perks— they’re essential for employee well-being and success. We’ve designed a benefits package that goes beyond the ordinary, ensuring that our team members thrive both personally and professionally. Here’s an overview of our benefits, including some that set us apart from our competitors.THE BASICSVarious medical plan options, including a no-cost optionVision and dental insuranceEmployer-paid short-term and long-term disability insuranceEmployer-paid basic life insurance401k matchingProfit Sharing8 paid holidays annuallyInitially up to 15 days of Paid Time Off annually with increase after five years of serviceEmployee Assistance Program (EAP)What Sets Us ApartCompetitive payExposure to world-class CAT training and developmentTuition ReimbursementTool Purchase Assistance to buy high-quality tools at deep discountsAnnual stipend toward the purchase of work bootsCompany Incentive Bonus ProgramPaid Veteran holiday annually to all service membersTraining and Development programsWork uniforms and professional cleaning servicesFinancial Wellness programsThompson Machinery offers competitive salaries and a complete benefits package. Compensation for this position will be commensurate with candidate experience and background. Thompson Machinery is an equal opportunity employer: Minorities/Women/Veterans/Disabled.Listing is current as of May 18, 2026 04:00 PM