VP of Marketing and Communications

VP of Marketing and CommunicationsPay$200,000 (Willing to pay more based on experience)LocationFrisco, TX (On-site only)SummaryWe are seeking a dynamic and strategic Vice President of Marketing and Communications to lead branding, consumer product launches, and audience engagement initiatives for a globally influential entertainment brand known for sports videos and creative content. This leadership role involves developing innovative go-to-market strategies, managing brand positioning, and building brand loyalty across multiple platforms. The ideal candidate will thrive in a fast-paced, high-growth environment, seamlessly integrating content, product, and audience-driven experiences to expand the brand’s reach and impact.Requirements10-12+ years of senior marketing leadership experience within high-performance, cross-functional teams and agenciesAt least 3 years of demonstrated success in launching and scaling consumer products or brands, preferably in creator-led media or DTC sectorsMBA preferredDeep expertise in audience-driven growth and modern product marketing systemsProven ability to lead complex cross-functional projects, including new channel launches and strategic partnershipsStrong relationships with agencies, platforms, and key industry partnersExcellent communication and leadership skills, with a hands-on, results-oriented approachPassion for digital media, sports, entertainment, and familiarity with Dude Perfect content is a plusResponsibilitiesDevelop and lead brand strategy, ensuring consistent messaging and creative direction across all media, products, and activationsOversee public relations, including press releases, crisis communication, and reputation managementCultivate relationships with creators, partners, and industry stakeholders to elevate brand visibility and influenceLead go-to-market strategies for new consumer products, brands, and experiences, from concept to executionSupport the launch and scaling of new content verticals and franchises, utilizing audience insights to maximize reach and engagementBuild and optimize marketing funnels across owned, earned, and paid channels, establishing clear KPIs for growthCollaborate with cross-functional teams on product positioning, demand forecasting, and storytelling to create compelling campaigns and media presenceDrive innovative ideas such as community events or festivals that encourage fan interaction and offline engagementBenefitsCompetitive salary rangeOpportunity to work at the forefront of entertainment and digital mediaDynamic and inclusive company culture emphasizing growth, fun, and community engagementUnique perks such as office amenities including a golf simulator, foosball, and table tennis, along with a fun, diverse workplace environment