Digital Marketing Specialist

Digital Marketing SpecialistGW Apps is a California-based B2B software company offering an advanced No-Code platform that enables businesses to build custom web applications and digitize processes rapidlydelivering up to 80% savings compared to traditional development methods. We serve customers globally, with a strong focus on the US, Europe and Latin America. Job DescriptionWe're looking for a results-driven Digital Marketing Specialist to support our Sales and Marketing team in customer acquisition and brand awareness initiatives. This role is ideal for a creative and analytical individual who is comfortable wearing multiple hats in a fast-paced SaaS environment. You'll lead and support various marketing effortsfrom content creation and lead generation to campaign execution and performance tracking. Key Responsibilities Plan, build, and execute email marketing campaigns for lead generation and customer engagementDevelop and manage demand generation campaigns targeted at specific regions (US, Europe, LATAM)Help manage paid media and SEO/SEM initiatives, including keyword analysis and ad optimizationContent & Communication Write and design marketing content including blogs, newsletters, whitepapers, and case studiesAssist in website content development and updates (WordPress proficiency required)Create social media content calendars and execute campaigns to increase brand visibilityAnalytics & Reporting Track, analyze, and report on marketing campaign performance using Google Analytics and other toolsProvide insights and recommendations to optimize marketing ROISupport & Collaboration Support general marketing operations and administrative tasksQualifications2+ years of experience in digital marketing, preferably in B2B or SaaS environmentsBachelor's degree in Marketing, Business, Communications, or related fieldStrong verbal and written English communication skillsProficiency in WordPress, Google Analytics, and basic SEO toolsExperience managing social media for business (LinkedIn, Facebook, Twitter)Graphic design skills (Canva, Adobe suite, or similar)Ability to work remotely and overlap 3-4 hours/day with US Pacific time zoneAdditional InformationTo apply, please submit your resume, cover letter, and transcript to jobs@gwapps.com. In your application, indicate your current employment status and availability. All your information will be kept confidential according to EEO guidelines.