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VIP Experience & Engagement Manager
Loretto, KYApril 6th, 2026
VIP Experience & Engagement ManagerThis individual will work to continuously innovate Trade & VIP hospitality capabilities at Maker's Mark, while also being hands-on with our Trade and VIP Visitor Experience. This role will work to deliver brand-building experiences that have a lasting, positive impact on the business. Utilizing your entrepreneur-mindset and deep understanding of systems available, you'll deliver best-in-class, high-quality, engaging, and effective Trade & VIP focused experiences. You'll collaborate cross-functionally across internal hospitality teams to deliver best-in-class trade and VIP hospitality experiences.
Role ResponsibilitiesYou will be the day-to-day manager of the Trade and VIP Experience Leads. Fostering a culture of continuous improvement to keep up with trends in the trade
Work cross-functionally across internal teams and external vendors/partners to implement best in class Trade and VIP hospitality experiences
You will be the leader in delivering custom experiences for Trade and VIP partners
Executional excellence in the performance of these brand building programs
Work collaboratively with the Consumer Experience Manager in the training and continuing education of Bourbon Specialist Team
Create, implement, and find ways to continuously improve customer experience from booking to departure
Responsible for reviewing all incoming Trade/VIP requests and compiling background information to best tailor the experience to the group
Collaborate with hospitality managers to create, plan, and execute luxury experiences
Identify and communicate notable groups to distillery and commercial leadership when applicable
QualificationsMinimum 5 years' successful operations and marketing experience in the Spirits industry
Minimum 3 years of people manager experience
Highly energetic and motivating person capable of building and championing Suntory Global Spirits' goal of being "The World's Most Admired Spirits Company."
Strong organizational and problem-solving skills with the ability to prioritize workload and manage multiple tasks
Ability to work under pressure, balancing multiple projects in a fast-paced environment
Extremely strong communication (written and oral)
PC application proficiency in the areas of Microsoft Excel, Outlook, PPT, and Word
Understanding of spirits industry business acumen, including knowledge of the three-tier system
Robust knowledge of the American Whiskey category
Proven self-starter with a track record of driving results
Education- College Degree Required