Social Media Marketing Manager
Social Media Manager (1099, Part-Time, Remote)Product: Wood-frame house kits (primary) + steel barn/building kits (secondary)Tagline: *The American Dream Isn't Dead, It's in a Kit.*Pay: Up to $1,500/month base + viral bonuses (see below)Commitment: ~3 posts/a day across Meta (Facebook + Instagram) and LinkedInLocation: Fully remote, US-based preferred---The MissionWe sell house kits to Americans who want to own their home without drowning in a 30-year mortgage. Our audience is blue-collar, practical, and tired of being sold to. We're not looking for polished corporate content — we're looking for a creator who can make a scroll-stopping reel that makes someone text it to their spouse.Your #1 job: make a viral video. Followers are a nice side effect. One reel at 2M views is worth more to us than 10,000 new followers from safe, forgettable posts. We'd rather you swing for the fence on every at-bat than play small ball.---What You'll Do (Each Week)- **Post 3x/day** across Facebook, Instagram, and LinkedIn (same content can be repurposed across platforms — work smart).- **Shoot your own raw footage** — B-roll of house kits, construction shots, land/lifestyle content. We'll supply product photos, floor plans, existing reels, and brand assets. Some weeks we'll ship you a kit tour or job-site clips to remix.- **Edit everything** — vertical reels, captions, hooks, trending sounds, all of it. You own it end-to-end.- **Write captions** in our brand voice: blue-collar, no-bull, direct. No corporate fluff. No emojis-per-bullet. Think "neighbor who builds" not "marketing department."- **Reply to comments + DMs** within 24 hours on house-kit posts (leads hide in the comments).- **Report monthly** — what worked, what flopped, what you're testing next.---Content Focus (80/20 Split)- **80% — House kits.** 54 plans, starting at $29K. This is the main event. Lean hard into affordability, speed-to-build, and the dream of owning your home outright.- **20% — Steel barns and outbuildings.** Shops, garages, pole barns. Great for rural/homesteader audiences.---Must-Haves- A portfolio with **at least one reel/TikTok over 100K views** — doesn't have to be in our niche, we just need proof you can hook attention.- Own camera gear (phone is fine if you know how to shoot vertical well) and editing software (CapCut, Premiere, whatever works).- Strong hook-writing — the first 2 seconds are everything.- Understanding of Meta Reels + LinkedIn video — they're not the same game.- Willingness to be on camera OR the ability to source UGC-style creators who will be.Nice-to-Haves- Lives in a rural/small-town America area (audience fit).- Has built a following in construction, homesteading, real estate, off-grid, or trades content before.- Knows how to read Meta Ads Manager / Business Suite analytics.---How You Get PaidThink of this like a fishing guide who gets tipped on the catch:- **Base:** Up to $1,500/month, paid 1099, for 3 posts/week delivered on schedule.- **Viral bonus:** +$500 per post that crosses **500K organic views**.- **Mega-viral bonus:** +$1,500 per post that crosses **2M organic views**.- **Follower milestones:** +$250 per 10K net new followers/month across the tracked accounts (caps at $500/month).The bonuses are uncapped on the viral side on purpose. If you make us ten 2M-view hits in a month, we'll happily pay you $16,500 and keep you forever.---How to ApplySend to **parker.stinson@metalamericans.com**:1. Links to your 3 best-performing videos (any niche) with the view count.2. One paragraph: *If you were handed Homerun tomorrow, what's the first reel you'd shoot?*3. Your rate and availability.No cover letter. No resume required. Show us the work.---*Homerun Building Supply Company is a small, founder-run business. You'll work directly with the owner. Decisions happen fast. If you've been stuck in agency approval loops, you'll like it here.*