Full Stack Growth Marketing / Client Generation Manager

Full Stack Growth Strategist and Marketing Systems Architect (Virtual /Remote)Location: Remote (Full-Time)Reports To: Head of MarketingCompensation: $9-$14/HourRole OverviewFull Stack Growth Strategist and Marketing Systems Architect(Virtual) is responsible for executing and optimizingmulti-channel marketing initiatives that generate qualified demos and new paying clients withinthe legal industry.This role is hands-on and performance-driven, combining paid media execution, SEO strategy,web optimization, and funnel analytics. The position requires disciplined reporting, dailyoptimization, and a strong focus on revenue outcomes — not just lead volume.Core Responsibilities1. Paid Media Campaign Execution (Hands-On)● Build, launch, and optimize paid campaigns across Meta, Google, LinkedIn, andYouTube● Manage targeting, creative testing, budget allocation, and performance scaling● Monitor daily performance metrics and make optimization adjustments● Implement retargeting and nurture strategies to improve demo show rates● Align paid traffic strategy with landing page performance2. SEO Strategy & Execution● Conduct keyword research aligned with high-intent legal decision-makers● Optimize landing pages, blogs, and service pages for search intent● Improve on-page SEO (metadata, headers, internal linking, schema)● Collaborate on content planning based on ranking and opportunity gaps● Monitor rankings, organic traffic growth, and organic conversions● Identify technical SEO issues and coordinate fixes with developers3. Web Design & Development (Performance-Focused)● Oversee landing page design and website optimization for conversion● Collaborate with developers and designers to implement CRO improvements● Identify UX/UI friction points impacting demo bookings● Recommend layout, messaging, and structural changes based on performance data● Ensure website speed, mobile responsiveness, and technical health● QA new pages and funnels before launch● Support integration of tracking tools, pixels, CRM forms, and automation workflows● Maintain alignment between brand messaging, SEO structure, and paid campaignobjectivesThis role does not require deep coding expertise but does require strong understanding of webperformance, conversion architecture, and marketing-driven site improvements.4. Funnel & KPI ManagementTrack and report on:● Cost per lead● Cost per booked demo● Cost per completed demo● Cost per acquisition (CPA)● Customer acquisition cost (CAC)● Organic traffic growth● Organic conversion rates● Landing page conversion ratesIdentify drop-offs across paid and organic funnels and recommend optimization strategies.Maintain structured weekly reporting tied directly to revenue impact.5. Vendor Coordination● Work alongside paid media, SEO, and development vendors● Monitor deliverables and performance benchmarks● Escalate underperformance and recommend corrective actions● Ensure vendor execution aligns with revenue goals6. Revenue & Sales Alignment● Collaborate with SDRs and Sales teams to monitor lead quality● Adjust targeting, messaging, and keyword strategy based on close-rate feedback● Ensure clean attribution tracking from marketing to closed revenue7. Testing & Optimization● Run structured A/B tests across ads, landing pages, and messaging● Document results and scale winning strategies● Continuously improve conversion rates while reducing CACQualifications● 2–4 years experience in performance marketing (paid + organic)● Hands-on experience building campaigns inside Meta and Google Ads● Working knowledge of SEO tools (SEMrush, Ahrefs, GSC, GA4, etc.)● Strong understanding of conversion rate optimization principles● Experience collaborating with web developers and designers● Understanding of landing page architecture and funnel psychology● Strong reporting and analytical discipline● Comfortable working in a remote, KPI-driven environmentSuccess Metrics● Reduce cost per booked demo● Increase demo show rate● Improve landing page conversion rates● Improve organic traffic and keyword rankings● Increase organic demo bookings● Maintain or reduce overall cost per acquisition● Deliver consistent weekly performance reporting