Vice President of Sales

VSSTA is an automotive technology company transforming how collision centers and repair shops perform ADAS calibrations.Founded in 2020 and backed by Greybull Stewardship (a middle market private equity firm), VSSTA enables customers to bring calibration services in-house through a combination of proprietary software, remote capabilities, and integrated hardware while unlocking new revenue, improving cycle times, and reducing reliance on third-party providers. VSSTA operates at the intersection of automotive repair, SaaS, and connected hardware, serving a rapidly expanding market driven by vehicle complexity and safety requirements. As the industry evolves, VSSTA is positioned as a critical partner to collision centers seeking to modernize operations and capture high-margin calibration revenue.Position SummaryVSSTA is seeking a highly hands-on Vice President of Sales to lead all new business revenue across direct and partner-driven channels. This is a build-and-scale leadership role, not a maintenance role.Key areas of ownership include:Build structure and accountability across the sales organizationDrive consistent pipeline generation and forecast accuracyScale a repeatable, metrics-driven sales motionPartner closely with Marketing and Partnerships to maximize demand generationThe VP of Sales will report directly to the CEO and play a central role in defining how VSSTA scales.Why This Role Is CriticalVSSTA is transitioning from early-stage growth to scalable revenue execution. The company has strong market demand and a differentiated offering but requires a sales leader to:Build pipeline discipline and consistencyImprove forecast accuracy and visibilityBuild and develop a high-performing sales teamIncrease conversion rates and reduce sales cycle variabilitySuccessfully integrate partner-driven pipeline into sales executionCreate a scalable foundation for continued growthThis role will define the next phase of growth by turning sales into a predictable, high-performing revenue engine.Why This Opportunity is UniqueVSSTA sits at the intersection of several major industry shifts:Rapid ADAS adoptionIncreasing OEM calibration requirementsGrowing operational pressure on collision centersA large and underserved market transitioning in-houseThe company has already established strong product-market fit, growing customer demand, and a differentiated platform combining software, remote services, and integrated hardware.This role offers the opportunity to:Build and scale a revenue organization at a critical inflection pointHelp define the company’s go-to-market strategy and operating modelInfluence executive-level decisions across sales, partnerships, and growthParticipate meaningfully in the next phase of value creation within a private equity-backed environmentThe company is entering a critical scale phase with the opportunity to establish itself as a category leader in a rapidly evolving market.Key Responsibilities1. Revenue BuilderBuild a predictable, scalable revenue engine with clear pipeline stages, operating cadence, and performance metrics.Set the bookings strategy and execution rhythm required to deliver consistent growth across new business channels.Create visibility into pipeline health, conversion trends, and revenue risks, using data to drive corrective action quickly.Establish a culture of accountability in which the team manages to outcomes, not activity alone.2. Pipeline & Forecast ManagementOwn forecast accuracy and pipeline coverage, with clear inspection routines and proactive risk management.Implement disciplined CRM usage, opportunity qualification, and forecast methodology across the sales organization.Run rigorous deal reviews and weekly inspection processes to improve visibility, conversion, and close predictability.Partner with Finance and executive leadership on revenue planning, performance tracking, and reporting.3. Player-Coach LeadershipLead from the front as a hands-on sales executive who can engage in discovery, value articulation, and deal strategy when needed.Coach sellers in real time on qualification, customer conversations, negotiation strategy, and closing execution.Maintain credibility with customers, partners, and the internal team by staying close to the market and active deals.4. Team BuilderRecruit, onboard, and develop high-performing sales talent with clear expectations for pipeline, conversion, and bookings.Define performance standards, identify top talent, and act decisively on underperformance.Build the structure, role clarity, and management routines needed to scale the sales organization effectively.5. Process & OperationsInstall disciplined, repeatable sales processes that support scale, consistency, and cross-functional alignment.Build operating mechanisms for weekly inspection, performance management, and continuous process improvement.Ensure sales infrastructure, reporting, and workflows support data-driven decision-making and execution.6. Accountability & OwnershipOwn the revenue number and establish clear expectations, follow-through, and performance accountability across the team.Address misses directly, diagnose root causes, and implement corrective actions without deflecting responsibility.Model a high-standard, execution-focused leadership approach in a private equity-backed environment.7. Market & Commercial LeadershipBring strong market understanding of collision repair, ADAS calibration, and shop economics to shape sales strategy and messaging.Provide structured feedback on customer value, pricing, packaging, and competitive positioning.Identify expansion opportunities across segments and ensure the go-to-market motion reflects market realities and customer economics.8. Partner & Direct Channel ExecutionLead a dual-engine go-to-market model that integrates direct sales execution with partner-sourced pipeline.Partner closely with the Partnerships leader to define routing, conversion accountability, and conflict management.Build a scalable motion that turns partner demand into measurable revenue contribution.Ideal Candidate ProfileProven experience building and scaling B2B revenue organizations in growth-stage environmentsExperience in B2B SaaS, automotive technology, and/or selling into collision repair and automotive service environmentsProven success as a quota-carrying sales leader (player-coach)Experience operating with forecast rigor, pipeline discipline, and accountability frameworksExperience managing both direct sales and partner/channel-driven revenue modelsStrong CRM discipline and data-driven management approach (HubSpot preferred)Comfortable operating in a private equity-backed, high-accountability environmentCore Leadership TraitsHands-on, player-coach leadership styleStrong coaching and team development capabilityOperational mindset with a focus on building repeatable systemsDisciplined approach to forecasting and pipeline managementHigh credibility with customers, partners, and executive leadershipBias toward execution, accountability, and measurable resultsLocation & TravelThis role is fully remote within the United States. Regular travel is required for customer engagements, field sales support, partner development, and industry events.Compensation & OpportunityCompetitive executive compensation package with OTE of $250,000+Significant upside tied directly to revenue growth and company performanceOpportunity to play a meaningful role in scaling a high-growth, private equity-backed business during a critical stage of expansionTo ApplyPlease submit your application via LinkedIn (preferred) or send your resume and a brief note outlining relevant experience to jennifer@greybullstewardship.com.