Performance Marketing Manager (m/w/d) - Teilzeit

Bytes & Pixels is a Munich-based tech company building Labeless - a mobile app that helps consumers make healthier food choices by scanning product barcodes for nutritional insights. We are looking for a part-time Performance Marketing Manager to drive our growth through data-driven acquisition campaigns, with a focus on Meta Ads and Web2App funnels. If you are passionate about mobile growth, love working with data, and want to make a real impact at a fast-moving startup, we would love to hear from you.TasksPlan, execute, and optimize performance marketing campaigns on Meta (Facebook & Instagram), with a focus on improving ROAS and lowering CPABuild and iterate on Web2App funnels to convert web traffic into mobile app installsDevelop and test new acquisition funnels (e.g. skincare vertical) to expand our user baseAnalyze campaign performance data, identify trends, and translate insights into actionable optimizationsCreate and test ad creatives, copy, and landing pages in collaboration with the product teamMonitor and report on key growth KPIs (installs, retention, ROAS, CAC)Stay up to date on platform changes, best practices, and emerging paid acquisition channelsRequirements1-3 years of hands‐on experience in performance marketing, ideally in a mobile app or D2C environmentStrong experience running and optimizing Meta Ads campaigns (Facebook Ads Manager)Familiarity with Web2App funnels, deep linking, and mobile attribution tools (e.g. Adjust, AppsFlyer, or similar)Analytical mindset with the ability to interpret data and make decisions based on KPIsExperience with A/B testing of creatives, audiences, and landing pagesSelf‐starter who thrives in a fast‐paced, lean startup environmentFluent in English; German is a plusBased in or near Munich, or willing to work in a hybrid setupBenefitsFlexible part‐time schedule that fits around your lifeHybrid work setup with a Munich‐based officeDirect impact on the growth of a product used by thousands of health‐conscious consumersWork closely with the founder in a small, entrepreneurial teamFreedom to experiment, learn, and shape the marketing strategy from the ground upAccess to cutting‐edge AI tools and an innovative tech environmentExcited about helping people make healthier choices while growing your marketing skills? We would love to hear from you! Apply now with your CV and a brief note about why this role excites you. We review applications on a rolling basis and aim to get back to you within a few days.#J-18808-Ljbffr