Marketing Analytics Consultant

Freelance Marketing Analytics ConsultantRight Side Up is a collective of premium marketing talentwith all of the marketing chops, and none of the agency fluff. We're trusted by the most respected early-stage ventures, the fastest-growing tech companies, and well-established Fortune 500 teams to do one thing better: Growth. We have over 250+ clients including Stitch Fix, Sephora, Yelp, Sun Basket, Crunchbase, DoorDash, Calm, and more.About the RoleWe're seeking freelance Marketing Analytics Consultants to join our talent collective and support a range of clients across industries. This role is ideal for data-driven marketers who can translate complex data into actionable insights, helping teams make smarter decisions and drive measurable growth.Projects may include building analytics frameworks, implementing tracking systems, developing attribution models, and creating reporting across multiple marketing channels. Contract engagements typically range from 1040 hours per week.ResponsibilitiesDesign and implement marketing analytics frameworks to measure performance across channelsSet up and manage tracking systems (e.g., GA4, AppsFlyer, Segment, Mixpanel)Build and maintain dashboards and reporting to monitor KPIs and campaign performanceAnalyze data across paid, organic, lifecycle, and product channels to identify insights and opportunitiesDevelop and refine attribution models to better understand channel impactSupport Media Mix Modeling (MMM) and other advanced measurement approachesPartner with marketing, product, and data teams to ensure data accuracy and alignmentTranslate data into clear recommendations for stakeholdersRequirementsStrong foundation in marketing analytics and performance measurementExperience with analytics and attribution tools (e.g., GA4, AppsFlyer, Mixpanel, Amplitude, Segment)Experience building dashboards using tools such as Looker, Tableau, or similarFamiliarity with attribution methodologies (multi-touch attribution, incrementality testing, MMM)Ability to synthesize large datasets into actionable insightsStrong communication skills with the ability to present findings clearly to stakeholdersComfort working across multiple channels and marketing functionsNice to HaveExperience with SQL or data modelingFamiliarity with data warehouses (e.g., BigQuery, Snowflake)Experience in high-growth startup environments