Head of Marketing

BD4 Head of Marketing$70k – $90k • 0.5% – 1.0%BD4 Marketing Lead/Hands On Fractional CMO Location: Remote (U.S. preferred)Engagement: Part- or Full-time contract to start (90-day trial), converting to F/T W-2 Leadership Role (if desired by both parties) Stage: SeedAbout BD4 BD4 is the AI-powered business development engine built for relationship-driven professionals—attorneys, accountants, consultants, and fractional executives.These professionals don’t struggle because they lack relationships. They struggle because they lack a system to consistently maintain and grow them. BD4 changes that—helping them stay top-of-mind, build trust, and turn relationships into revenue with far less effort.We’re building something fundamentally new: not another CRM or marketing tool, but an execution engine that helps professionals take the right actions, every day.The Role We’re looking for a Marketing Lead to build this function from scratch.This is not a traditional marketing role. There’s no team beneath you, no agency on retainer, no playbook to inherit. Day 1, you are the marketing department. You research, write, build, post, track, and iterate—and you do all of it yourself (well, with help from the Founder and the rest of the team, as available).We’re starting with a part-time contract—a 90-day “date”—so both sides can confirm fit before making a longer-term commitment. The right person joins the BD4 leadership team full-time, with equity participation. Over time, this role grows into a true marketing leadership position—building the function out with people and resources you help recruit.But that’s later. Right now, we need someone to do the work.You’ll work directly with the CEO and act as the execution engine behind BD4’s go-to-market. The core question you’re answering every day:How do we consistently put BD4 in front of the right professionals and turn attention into subscriptions?What You’ll Do (These are NOT in priority sequence)Review and Adjust Preliminary Strategy This needs to be your strategy that you execute, not someone else’s. Make sure the approach makes sense to you, from ICP to channels and tactics, priorities and investments.Identify & Develop Channel Partner Opportunities This is a Day 1 priority. BD4’s go-to-market relies heavily on reaching professionals through the organizations and platforms they already trust—not on building a cold audience from scratch.Research & Target Associations and Professional Organizations BD4’s buyers are concentrated in professional associations. Identifying and activating the right ones is one of the highest-leverage growth levers available.Map & Activate Sources of Professional Customers Think beyond inbound. Where do BD4’s ideal customers congregate, learn, and make buying decisions? Your job is to find those places and get BD4 into them.Own Social Media BD4 does not yet have a consistent social presence. You will build one—and maintain it.Support the “Build Your Book of Business” Podcast BD4 is launching “B3, the Build Your Book of Business” podcast—a thought leadership vehicle that targets the exact professionals BD4 serves. You are the internal engine behind its promotion and distribution.Find, Evaluate & Recommend Conferences, Conventions, and Sponsorships In-person events are a high-leverage channel for BD4—both to build pipeline and to establish credibility in a new category.Support the CEO Across All Things Marketing The CEO is actively running BD, partnerships, and investor outreach simultaneously. You are the execution arm—making sure marketing priorities get acted on and ideas don’t die in a draft folder.Build the Marketing Foundation You’re not just executing tasks—you’re standing up a function. That means doing the work yourself today and simultaneously building the infrastructure for what comes next.Supporting the Resource & Staffing Plan As BD4 grows, leadership will need to make decisions about where to invest in marketing resources—people, tools, agencies, and contractors. You’ll be a key input to those decisions.Supporting the Marketing Budget You won’t own the budget outright, but you’ll be the person who knows what the function needs and can make the case for it.Measure & Optimize • Track the metrics that matter: open rates, CTR, conversion, CAC, pipeline contribution • Run experiments; iterate quickly based on what the data shows • Report results to the CEO in plain, actionable terms—no marketing jargon • Identify what’s working and double down; cut what isn’tWhat We’re Looking For This role is hands-on, not managerial—at least at the start. The right person is a doer who can also think strategically, a writer who understands data, and a builder who doesn’t need a team to get started. Here’s the specific profile we’re after.*OK - stop here for a minute. Let’s be honest – there’s no way we’re going to find someone who has all of these credentials and experiences. We want someone who is growing and wants to develop, a lifelong learner. If you’ve got most – or even a big some – of these criteria and this sounds like a good fit, please apply. Finding the right fit in culture and approach on both sides is even more important than the direct experience.Background & Experience • 5–9 years in B2B marketing, with meaningful time at an early-stage startup—ideally one where you were a founding or early marketing hire • You also need to understand B2C (or is it B2P?) marketing – we’re selling to individual professionals at the start. • Experience marketing to professional services audiences: attorneys, accountants, consultants, financial advisors, or similar. This is strongly preferred—not just a nice-to-have. You understand how these professionals think, what they distrust, and how they make buying decisions • Demonstrated experience identifying and developing channel partner and association relationships—not just executing campaigns within an existing structure • Comfortable marketing across segments: you know that reaching a solo practitioner requires a different approach than reaching a managing partner at a 50-person firm • Hands-on experience with the marketing stack: you have real, in depth knowledge of the tools, perhaps even selected and set them up. • Some exposure to budget tracking, resource planning, or working closely with leadership on marketing investment decisions—you don’t need to have owned the budget, but you’ve been close to itSkills & Capabilities • You’re a connector of dots: the channel partner work, the association research, the podcast promotion, the conference calendar—you see these as one ecosystem, not a task list • Tool-savvy and self-sufficient: you evaluate, configure, and operate marketing platforms independently. You don’t need IT support to stand up a new tool • You understand the different skills needed to execute and where to source them. You don’t need to do it all yourself – but you do have to lead the way in finding the right resources to help. • You produce sharp, professional copy fast—emails, social posts, one-pagers, partner pitches, podcast blurbs. You can match a founder’s voice and shift register between formats without being prompted • Data-aware: you track what matters, draw the right conclusions, and report in plain language. You make decisions with metrics, not gut instinct alone • Organized and self-directed: you build your own structure, manage your own priorities, and ship without hand-holding • You can make a credible case to leadership for how to allocate marketing resources—people, tools, or spend—and back it up with reasoning, not just instinctMindset & Personality • Builder first. You want to create something from zero, not maintain something inherited. The absence of a playbook energizes you rather than scares or stalls you • Operator over perfectionist. You’d rather ship a good campaign today than a perfect one next month. You iterate in the field: Try, Measure, Assess, Repeat with constant improvement as a core belief. • Intellectually curious about the domain. Professional services BD is a specific, nuanced world. The right person finds it genuinely interesting—the way these professionals build relationships, why traditional sales tools fail them, what it means to “grow a book of business.” You don’t need to be a lawyer or accountant, but you need to respect the space • Low ego about doing the work. Writing a social post, uploading a podcast episode, building a drip-mail sequence—none of that is beneath you. In a company this size, doing it is the job • High ownership. If the CEO identifies an opportunity and hands it off to you, it gets done—without reminders • Comfortable with ambiguity. Priorities shift. Resources are constrained. You adapt without drama • You bring ideas. You don’t wait to be asked. You show up to conversations with a point of viewWhy This Role Is Special – for the Right Person • You are not inheriting a function—you are defining it • We start with a 90-day part-time contract—a mutual “date” to confirm fit before committing • The right person joins the BD4 leadership team and helps shape company direction, not just marketing execution • Equity opportunity for the right candidate—real upside, not a token grant • You will shape how an entirely new category of software gets marketed to an audience that has never been well-served by existing tools – and doesn’t yet know we exist • You will work directly with founders who have deep domain expertise and strong networks in the exact professional communities BD4 serves • You will influence product messaging and positioning from the ground floor—not execute someone else’s briefThis is a rare opportunity to build the Marketing engine from scratch.Compensation & Path • Part-time contract rate to start (90-day trial period) • Full-time engagement + leadership team membership for the right fit • Equity opportunity—meaningful ownership in an early-stage company with real upside