Field Sales Representative Southeast (Florida Major Market Preferred)

Field Sales RepresentativeLocation: Major metropolitan market in Florida (Miami, Tampa, Orlando, Jacksonville preferred)Region: SoutheastTravel: Field-based with local and regional travelAbout Wellfit:Wellfit is transforming the dental industry through fintech innovation. We eliminate financial barriers between patients and providers by delivering modern payment, financing, and membership solutions that drive access to care and improve practice performance.We are expanding our Southeast presence and are seeking a high-performing Field Sales Representative to build and scale a defined territory in Florida.The Opportunity:This is a true hunter role. You will be responsible for building your territory from the ground upprospecting, generating pipeline, closing new business, and expanding Wellfit's payments platform across independent practices and multi-location groups. We are prioritizing candidates with payments and merchant services experience who understand how to sell financial solutions into healthcare environments.Key Responsibilities:Territory Development:Own and develop a defined Florida-based territory within a major metro marketBuild a strategic territory plan targeting high-opportunity practices and groupsEstablish market presence through consistent in-person engagementNew Business Acquisition:Prospect daily through outbound calls, in-person visits, networking, and referralsIdentify and close net-new logos across independent practices and multi-location groupsConduct consultative discovery around payments, financing workflows, and revenue optimizationPayments-Focused Sales:Articulate value around merchant services, financing options, and payment workflow optimizationUnderstand and position interchange, merchant pricing, underwriting, and approval processesCompete effectively against legacy financing and payment providersPipeline & Performance Management:Maintain disciplined CRM hygiene and accurate forecastingConsistently exceed monthly and quarterly sales targetsReport territory performance and growth strategy to leadershipIdeal Candidate Profile:A proven hunter who has built territories beforeExperienced in payments, merchant services, or fintech sales (preferred)Comfortable operating autonomously in a field-based roleEnergized by prospecting and new logo acquisitionSkilled at navigating practice decision-makers (owners, office managers, regional leaders)Results-driven and comfortable in a performance-based compensation modelQualifications:57+ years of B2B field sales experiencePayments / merchant services experience strongly preferredExperience selling into healthcare or dental is a plus, but not requiredDemonstrated history of exceeding quotaBased in or willing to relocate to a major Florida metroCompensation & Benefits:Competitive base salary + uncapped commissionFully remote with field travel expectationsMedical, Dental, Vision401k with company matchUnlimited PTOWhy This Role Matters:Florida is a key growth market. This role will directly influence Wellfit's regional expansion and competitive positioning in payments across the Southeast.$100,000 - $120,000 a year