Outreach Marketing Specialist (Apartment Community)

Position OverviewWe’re looking for an energetic and relationship-driven Outreach Marketing Specialist to increase brand awareness, drive qualified traffic, and support leasing efforts for our apartment community. This role focuses on building local partnerships, planning outreach initiatives, and executing marketing strategies that connect with prospective residents.Key ResponsibilitiesDevelop and maintain relationships with local businesses, employers, schools, and community organizations to generate referrals and leadsPlan and execute outreach campaigns, resident events, and community promotionsRepresent the property at local events, networking opportunities, and housing fairsCollaborate with the leasing team to align marketing efforts with occupancy goalsTrack and report on outreach activities, leads, and conversion performanceAssist with digital marketing efforts, including social media engagement and online reputation managementCreate marketing materials such as flyers, email campaigns, and promotional contentIdentify new outreach opportunities and partnerships to increase visibilitySkills & CompetenciesRelationship building and networkingCreative thinking and problem-solvingTime management and organizationSales-minded with a customer-focused approachAbility to analyze data and adjust strategies accordingly