UGC Creative Strategist

Overview$60,000 – $100,000 + Meaningful EquityReporting to: Co-Founder & Head of Creative OperationsThe Future of Marketing is Creator-FirstAt Vizzy Labs, we're building the infrastructure layer for creator-driven marketing.The next generation of brands won't be built in studios. They'll be built through creators — guided by strategy, powered by data, and scaled by AI.Founded by operators from TikTok, Google, and Stanford and backed by Sequoia Capital, Vizzy Labs is already powering campaigns across fast-growing consumer brands, generating millions of views each month.We're an early-stage team where creative strategy isn't support — it's the core engine of growth.Why This Role ExistsCreative strategy is becoming the defining factor in how brands succeed through creators.We're hiring our first Creative Strategist to build the systems that make high-performing creative scalable — frameworks, playbooks, and feedback loops that turn insight into repeatable outcomes.You won't inherit a playbook. You'll define it.The RoleThis is a strategy-first role (approximately 70% strategy, 30% execution).You'll work directly with founders to:Understand why content performsBuild creative systems that scale across creators and campaignsThe work you do will directly shape how brands scale across hundreds of creators and millions of views.What You'll DoDefine Creative DirectionDevelop Creative Briefs with clear hooks, messaging architecture, and narrative structure.Break Down High-Performing ContentAnalyze top-performing ads and organic content to identify repeatable patterns and frameworks.Partner With CreatorsHelp creators refine concepts, scripts, and execution based on performance insight.Build Creative SystemsCreate playbooks, frameworks, and internal tools that allow creative success to scale.Close the Learning LoopTranslate performance data into refined creative hypotheses and improved future direction.Example ProjectsBreak down top-performing TikTok ads and turn insights into scalable creative frameworksDevelop creative direction used across dozens of creator videosHelp creators evolve concepts based on retention and conversion signalsBuild internal libraries of proven hooks, structures, and creative patternsThis Role Is a Strong Fit If You ArePattern MatcherYou instinctively see structure behind viral content.Brief ArchitectYou can translate insight into clear, executable creative direction.Insight-DrivenYou use performance data to refine creative thinking — not just report results.BuilderYou want to build systems, not just execute tasks.You can articulate creative direction clearly and effectively.QualificationsRequired2–4+ years in creative strategy, creator marketing, performance social, or similar rolesDeep familiarity with TikTok, Instagram Reels, and YouTube ShortsStrong written and verbal communication skillsAbility to produce structured Creative BriefsNice to HaveExperience with performance creative or UGC adsPersonal experience as a content creatorFamiliarity with AI toolsGrowth & TrajectoryThis is a foundational hire with a clear path to senior creative strategy leadership.As Vizzy Labs grows, you'll help define the company's creative direction and mentor future hires.Meaningful equityHealth, dental, and vision insurance401(k)Flexible PTOHow to ApplyPlease include examples of:Creative briefsContent analysis or breakdownsCampaign work or portfolioNotion docs, Loom videos, or similar formats are encouraged.Vizzy Labs is an equal opportunity employer.BenefitsJ-18808-Ljbffr