Mgr, Search Strategy

Mgr, Search StrategyMountain View Information Technology - IT Project Management Exp 2-5 yrs Deg Bach Relo Bonus Travel Occasional Job Description Responsibilities Responsible for managing an agency for specified SEM campaigns Ensure revenue, budget, ROI, and other business goals are met Analyze and report various performance metrics of SEM campaigns Analyze industry trends, and competitive landscape to exploit expansion & optimization opportunities Optimize keyword coverage, keyword bids, account structure, and ad copy Design and execute A/B tests on landing pages to optimize performance of landing pages Collaborate with the other marketing channels to exchange data observations & learning Analyze user behavior on landing pages and conversion funnels using web analytic tools Does this sound like you? Qualifications At least 3 years of hands-on experience in developing & optimizing large-scale paid search campaigns Highly analytical, yet creative, detail oriented, organized and a good team player Strong critical thinking ability & communication skills Familiarity in driving global initiatives and coordinating across multiple time zones Experience in analyzing large datasets in order to gain insights and draw conclusions Experience in using keyword bid management and web analytic tools desirable