Product Category Manager, Performance Automotive & Powersports

Job TitleJob DescriptionKey ResponsibilitiesCategory Strategy & GrowthDevelop and execute category growth strategies to increase revenue and market shareIdentify new product opportunities through market research, competitive analysis, and vehicle platform trendsBuild and manage product roadmaps aligned with business objectivesProduct InnovationLead product ideation and translate customer needs into product concepts and requirementsServe as the voice of the customer throughout the development processPartner with engineering to deliver differentiated, high-performance productsMarket & Competitive IntelligenceMonitor trends in the automotive and powersports performance aftermarketAnalyze competitor products, pricing, and positioningEvaluate vehicle platforms and data to prioritize product opportunitiesProduct Launch & Lifecycle ManagementCollaborate with Sales and Marketing to develop go-to-market strategiesDefine product positioning, features, and value propositionsTrack category performance and adjust strategies to drive growthQualificationsRequiredBachelor's degree in Business, Engineering, Marketing, or a related field5+ years of experience in product management, category management, or product development within the automotive or powersports aftermarketStrong knowledge of performance aftermarket products and enthusiast marketsProven ability to identify opportunities and lead new product introductionsStrong analytical and cross-functional collaboration skillsPreferredExperience with stage-gate product development processesFamiliarity with vehicle fitment data and aftermarket distribution channelsPassion for automotive or powersports performanceWhy Join UsThis is an opportunity to work closely with engineering and product development teams to build the next generation of performance products for enthusiasts around the world, while making a direct impact on growth and innovation.