Head of Social & PR, Hair Removal

Edgewell is a global team of over 6,000 visionaries, doers and makers. Our secret is people, and we have an inspiring and collaborative global force of them. Our portfolio of over 25 brands touches lives in more than 50 countries by making useful things joyful. Together, we reimagine good mornings and endless summers, strive for more sustainable ways to beautify and bond, and do it all with not only confidence but determination.The Head of Social & PR will lead the development and execution of Edgewell's earned and owned media strategy across PR, brand partnerships, organic social, influencer/creator marketing, and community engagement. This role is responsible for translating brand and business priorities into integrated, culturally relevant programs that drive visibility, engagement, and commercial impact across the hair removal portfolio. Acting as a strategic connector, this individual ensures that campaigns, launches, and always-on activity are seamlessly executed across channels and aligned to a unified brand narrative.Reporting to the Senior Director, Brand Communications & Digital Engagement, this role plays a critical part in scaling best practices, improving operational efficiency, contributing to Edgewell's marketing transformation and strengthening the role of earned and owned media in Edgewell's broader marketing ecosystem.Key ResponsibilitiesEarned & Owned Strategy LeadershipLead the development and execution of integrated earned and owned strategies across PR, influencer, social, and partnershipsTranslate strategic direction into clear, actionable plans and frameworksEnsure consistent, high-quality brand expression across all touchpointsDrive alignment across campaigns, launches, and always-on programmingMaintain a strong pulse on culture, media, and the competitive landscape, anticipating what's next and positioning brands to show up meaningfully ahead of the curve.Manage a team of two.PR Strategy & ExecutionDefine and lead PR strategies across brands, campaigns, and key momentsServe as the primary day-to-day PR lead, managing agency partners to deliver best-in-class executionDrive proactive, culturally relevant storytelling and media engagementEnsure PR efforts are fully integrated with influencer, social, and paid media strategiesInfluencer / Creator StrategyLead the development of influencer and creator strategies aligned to business prioritiesEstablish frameworks for talent selection, partnership models, content expectations, and measurementDefine role of influencers and creators within broader go-to-market plansOversee execution through internal teams and/or agencies, ensuring consistency and qualityPartner with Media team on amplification, usage rights and performance optimizationOrganic Social & CommunityDefine organic social strategy, including channel roles, content pillars, always-on programming and engagement approachEstablish frameworks for scalable storytelling and a consistent brand voice across platformsDefine approach to community building, audience engagement and two-way interactionIdentify opportunities to turn audiences into advocates through content and conversationGuide execution teams on content planning, publishing, and community managementBrand PartnershipsDefine strategic approach to brand partnerships, including partner identification and collaboration modelsIdentify culturally relevant opportunities that enhance brand equity and reachEstablish frameworks for evaluating and activating partnerships across PR, influencer and socialEnsure partnerships align with brand positioning, audience and commercial prioritiesPartner with cross-functional teams to integrate partnerships into broader campaignsPerformance & OptimizationDefine success metrics across PR, influencer and social/community effortsOversee performance tracking and ensure insights inform ongoing optimizations and future campaignsDeliver clear reporting, learnings and actionable recommendations to stakeholdersRequired Skills & ExperienceBachelor's Degree in Marketing, Advertising, Communications, Public Relations or related field10+ years of experience in roles spanning PR, social, influencer and/or earned/owned mediaProven track record of developing and executing integrated strategies across channelsStrong experience managing agency partners and leading program executionDemonstrated ability to translate strategy into actionable, results-driven plansDeep understanding of how earned, owned, and paid media work togetherExperience managing and developing high-performing teamsStrong organizational skills with the ability to manage multiple prioritiesExcellent communication and cross-functional collaboration skillsStrong knowledge of the media, social, and influencer landscapePreferred Skills & ExperienceExperience in CPG, beauty, personal care, or adjacent consumer categoriesStrong familiarity with social and influencer management tools (e.g., Sprinklr, Aspire, etc.)Experience working within an integrated agency modelStrong writing skills across strategic and editorial formatsUnderstanding of paid amplification and whitelisting strategies for influencer and social contentAnalytical mindset with ability to interpret data and drive optimizationComfortable leveraging emerging tools and technologies (including AI) to improve efficiency and speed-to-marketThe salary range for this position is $136,000–$204,000.Compensation for this position varies based on a range of equal opportunity factors, including but not limited to role scope, level of experience, relevant skills, education and credentials, external and internal benchmarks for equivalent roles and experience, business sector, and geographic location. Compensation decisions are based on the specific facts and circumstances of each case. In addition to base salary, the total rewards package may also include, for eligible roles, bonus, and long-term Incentive. Edgewell offers competitive employee benefits, including medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Your Talent Acquisition Partner can provide additional details regarding total rewards offerings and the applicable salary range for the relevant location(s) during the hiring process.Edgewell is an equal opportunity employer. We do all we can to create a collaborative and diverse global team, where good ideas can thrive, and our colleagues can learn and lead. We prohibit discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any legally protected status in accordance with applicable federal, state and local laws. We listen deeply and speak directly to create an environment that's open to difference. We aim to bring joy to not only the products we create and the people we serve, but our colleagues across the globe too.J-18808-Ljbffr