Senior Marketing Manager | Remote | Part-Time

How to Apply:1. Submit Your Resume2. Complete the short application form at the link provided.3. Only candidates who complete the form will be considered.About the RoleAs the Senior Marketing Manager at CrucialPoint, you’ll be responsible for generating leads and increasing brand awareness through strategic outbound marketing efforts. Your focus will be on running paid ads, executing cold email campaigns, managing outbound messaging, and overseeing content marketing to attract high-quality leads for the sales team. This is a marketing-driven role, not a sales position. Your success will be measured by the volume and quality of leads generated.ResponsibilitiesDevelop and execute outbound marketing strategies to drive lead generationManage paid ad campaigns, cold email outreach, and other outbound initiativesOversee content marketing efforts, including website updates, social media, and thought leadershipContinuously analyze campaign performance, test new strategies, and optimize for ROIEnsure consistency in brand messaging and positioning across all marketing effortsCollaborate with leadership and sales teams to align marketing strategies with business growth objectivesWhat Success Looks LikeConsistently generating high-quality leads for the sales team to closeSuccessful execution of marketing campaigns leading to increased brand visibilityImproved conversion rates and optimized marketing performance based on data-driven insightsKey Skills & QualificationsProven experience in growth marketing, demand generation, or outbound marketing within an agency or B2B environmentStrong knowledge of paid advertising, email marketing, and content marketing strategiesData-driven mindset with the ability to analyze performance metrics and optimize campaignsExcellent communication, strategy, and execution skillsAbility to work independently while collaborating with sales and leadership teamsAbout CrucialPointCrucialPoint is a full-service retention marketing agency helping ecommerce brands scale through innovative strategies. We focus on email, SMS, and AI-driven retention marketing to maximize customer lifetime value. Join us and be part of a team shaping the future of retention marketing.This role is remote, contracted part time (up to 20 hours per week), and hourly pay-range is $40 - $55.