Marketing Director

The Director of Marketing is responsible for building and leading a high-performance marketing organization grounded in ownership, accountability, and data-driven decision-making. This role goes beyond campaign execution to ensure marketing operates as a predictable, measurable, and scalable business system.The ideal candidate combines strong strategic marketing leadership with a deep understanding of market dynamics, systems thinking, and operational workflows, partnering closely with Sales, Operations, Finance, and Technology to drive sustainable growth.Key ResponsibilitiesCulture of Ownership & AccountabilityEstablish and reinforce a culture where marketing leaders and teams own outcomes, not just activitiesDefine clear objectives, success metrics, and accountability frameworks for all marketing initiativesDevelop leaders within the marketing organization who demonstrate proactive decision-making and cross-functional ownershipFoster transparency through regular reporting, reviews, and post-mortems focused on learning and continuous improvement Market & System Analytics Design and oversee a robust marketing analytics framework that links market insights to business performanceOwn market segmentation, customer insights, competitive analysis, and trend monitoring to inform strategyTranslate data into actionable insights for executive leadership, sales teams, and regional stakeholdersEnsure marketing investments are prioritized based on ROI, pipeline impact, and long-term market opportunity Operational & Systems Understanding Build a deep understanding of the company's end-to-end operating model, including sales motions, revenue systems, and customer lifecycleEnsure marketing processes integrate seamlessly with CRM, marketing automation, data platforms, and reporting systemsIdentify operational gaps, inefficiencies, and system constraints that limit marketing performancePartner with Operations, IT, and RevOps to improve workflows, data hygiene, and system scalability Strategy & Execution Develop and execute integrated marketing strategies aligned to company growth objectivesBalance long-term brand and market-building initiatives with short-term demand and revenue prioritiesOversee planning, budgeting, and resource allocation to maximize impact across regions and channelsEnsure consistent messaging, positioning, and execution across markets and teams Cross-Functional Leadership Act as a strategic partner to Sales, enabling strong alignment on go-to-market strategy and executionCollaborate with Product, Finance, and Operations to ensure marketing decisions consider system-wide impactCommunicate clearly with executive leadership on performance, trade-offs, and investment decisions Qualifications & Experience Required10+ years of progressive marketing leadership experience, including people managementProven ability to lead teams through change, accountability, and performance improvementStrong analytical background with hands-on experience using marketing, sales, and financial dataDemonstrated understanding of operational systems (CRM, automation platforms, revenue processes)Experience translating complex data and systems into clear narratives for executive audiences Preferred Experience in complex or multi-market organizationsBackground working closely with Sales, RevOps, or Operations teamsMBA or advanced business educationExperience building or transforming marketing organizations toward operational maturate Core Competencies Ownership mindset and decisivenessSystems thinking and operational curiosityAnalytical rigor and financial acumenExecutive-level communicationChange leadership and talent development Success in This Role Looks Like Marketing is viewed internally as a reliable growth engine, not a cost centerLeaders and teams consistently take ownership of results and learningDecisions are driven by market intelligence and system-level insightsMarketing operates with clarity, discipline, and scalability across the organization #JDP