Lippincott - Senior Consultant, Marketing Customer Strategy

Marketing Customer Strategy Team MemberAs a Marketing Customer Strategy (MCS) team member, you will blend strategic, analytical, and creative thinking to drive customer-centric growth for your clients. You will consult across industries, throughout the world, and on a range of topics (e.g., brand & marketing strategy, growth strategy, value proposition, innovation, and customer experience). As a Senior Consultant, MCS, you will be a member of highly integrated case teams. Your responsibilities will include understanding client situations; conducting qualitative and quantitative research; analyzing findings to find revelatory insight about customer motivations, perceptions, and behaviors; and working with your case team to synthesize recommendations. You will contribute substantially to case delivery in terms of thinking and project management. With a specialization in customer insight and marketing strategy, you are experienced in: Strategic problem solving to create meaningful and enduring impact for our clients Designing and executing rigorous quantitative methodologies, whether through primary research, analysis of internal customer data or model building Deploying creative approaches to uncover customer needs and preferences This is an opportunity to join a talented and passionate group in developing and building some of the world's leading brands. The team-oriented environment allows for exposure to Senior Partners across the business and the opportunity to be involved in key decision-making. In your day-to-day, you will: Be analytical and strategic by gathering, organizing, and summarizing information on client business strategy, industry and competitive dynamics, best practice analyses, communications audits, and customer insights to identify key implications Conduct in-depth interviews with client management and key stakeholders Support case team planning and analysis of quantitative and qualitative customer/prospect research, from discrete choice analysis to focus groups Quickly pick up skills and knowledge in new areas, leveraging client, firm, and external resources Communicate and Collaborate Collaborate with other consultants and designers to explore alternatives and develop thinking (e.g., brainstorming sessions) Contribute to the development and storyline of client presentations Effectively communicate with, and present to, both internal case teams and external client teams Who you are: Knowledgeablewith 3+ years excelling in a field such as strategy consulting, corporate strategy, brand strategy, brand management, innovation, or strategic planning Outstanding communications, writing, and interpersonal skills Analysis and synthesis of complex datasets through tools like SPSS, Excel, and SQL An analytical and rigorous approach to finding solutions and a flexibility in applying them Passionate and Driven A willingness to push your thinking, attack issues from multiple angles, and stretch yourself to provide outstanding brand ideas to clients An appetite for learning and wrestling with challenging topics across a diverse range of clients/industries A passion for problem solving, creative expression, and improving the way companies relate to customers Openness to travel, seeing things in new ways, and exploring new ideas About LippincottLippincott is a global brand, marketing, and experience consultancy committed to helping companies address their most complex brand challenges. Identifying fresh opportunities and realizing brand possibilities is our specialty. Since 1943, Lippincott has produced lasting, transformative impact for clients across a range of sectors. As part of the Oliver Wyman group, Lippincott brings high-caliber industry and operational insights into our work, blending a management consultancy's strategic rigor with a proven legacy of design and creativity. Who We Are, TogetherWe promote a culture of collaboration and performance through our three core values: We demand better, reach higher, and expect more of ourselves and our colleagues. We demonstrate gratitude, offer support, and embrace optimism every day. We celebrate debate, discussion, disagreement, and feedback, with an open mind to new ways of thinking and doing. We act with passion, intention, and goodwill while building on and elevating everyone's contributions and sharing in our collective success. In our pursuit to produce meaningful change, we want our people to feel heard, respected, and valued through our words and actions goals we can only achieve with a sustained commitment to inclusion and belonging. We seek the best and brightest ideas from a variety of backgrounds and experiences because we know that's what it takes to continuously push the boundaries, solve our clients' most complex challenges, and foster an inspiring culture of rigorous creativity. We celebrate and leverage our differences and our commonalities so everyone feels safe, supported, and encouraged to be wide open, to say "yes, and!" and to demand better of ourselves and one another. We aspire to be positive role models for inclusion at an individual level, corporate level, and societal level.