Culture GTM Lead

$140k – $170k meaningful equityAbout NovigNovig is building America's #1 sports prediction market. Our mission is to financialize and democratize sports trading - taking a closed system run by casinos and turning it into a fair, efficient, two-sided market where the power sits with users.With CFTC approval on the horizon, we're poised to go live across all 50 states as the leading sports-focused, federally regulated market built on trust, transparency, and real user protection.We're backed by some of Silicon Valley's top investors — Pantera, Forerunner, Lux, NFX, Paul Graham, and Joe Montana — who have collectively invested over $100M behind this vision.About The RoleNovig is building the leading sports prediction market in America — and we're doing it by showing up in the moments that actually matter to sports fans.We're looking for a Culture GTM Lead to own how Novig shows up across sports, internet culture, and live events. This role spans growth, content, partnerships, and product — turning cultural relevance into real growth.You'll identify the moments, communities, and creators worth betting on, and turn them into repeatable growth loops. That means launching fast, testing constantly, and building systems that scale what works.This isn't a strategy-only role. It's for someone who can go from idea to outreach to deal to live campaign in days, not weeks.Who You Are And What You Will DoOwn Novig's culture GTM strategy across sports, internet culture, and live events — identifying priority moments, audiences, and opportunitiesTurn cultural moments into acquisition engines (NFL Sundays, NBA playoffs, viral trends, tentpole events)Source, pitch, and activate creators at scale across Instagram, TikTok, YouTube, and emerging channelsRun high-volume outbound through cold outreach, inbound, and network sourcingClose partnerships end-to-end, from first touch to signed deal, including negotiating deliverables, timelines, and compensationLaunch campaigns fast and repeatedly, minimizing time from idea to live activationBuild referral and incentive loops tailored to culture-first audiences to drive organic growth and sharingExperiment across creators, affiliates, events, communities, and partnershipsDevelop repeatable playbooks for winning cultural moments and scaling what worksTrack performance and optimize relentlessly, doubling down on what works and killing what doesn'tPartner cross-functionally with Product, Design, Marketing, and Data to bring campaigns to lifeExecution-first operator who moves fast, ships quickly, and figures things out in real timeChronically online with strong instincts for talent, creators, and communities that drive real engagementRelentless closer comfortable with high-volume outreach — highly persistent, follows up, pushes deals forward, and doesn't let opportunities die in your inboxScrappy and resourceful — you build systems as you go instead of waiting for perfect onesData-driven but not data-paralyzed — you use metrics to inform decisions, not slow them downClear, compelling communicator who can sell Novig to creators and partnersOrganized enough to manage dozens of partnerships simultaneously, and thrives in fast-paced, high-growth environments with ambiguity and intensityWhy work here, in the words of the people who do“I work with extremely stellar people, I own real systems, and decisions happen fast. No politics, no waiting for needless red tape. If something's broken, I fix it. If I build something good, it ships.”“The people! They're smart, thoughtful, fun to work with and passionate about their craft.”“I'm having the most fun I've had in my entire career.”If you want responsibility, trust, and the chance to help build the future of sports prediction markets - take your shot, we’d love to connect.Not for everyoneOur work is tied to live sports - that means potential nights, weekends, and pressure included.If you need clear swim lanes, a heavy process, or someone to tell you what to do, this won’t be the right environment.Compensation & Benefits$140k – $170k base, benchmarked at top-tier tech companiesMeaningful equity for every employee, regardless of role100% health premiums covered99% dental & vision covered401(k) with 4% company matchHSA + $1,080 annual company contribution$50/monthly company contribution to employee transit$27/day lunch stipend when working from our NYC office$35/day dinner stipend when working from the NYC office after 6:30pmHomebaseUnion Square, NYCIn-person 4 days a week because we genuinely like being around each other.