Brand Lead, TikTok Shop Ops

About SuperOrdinaryAt SuperOrdinary, we're the driving force behind the global success of today's most exciting consumer brands. We're not just an agency; we're a dynamic growth partner and marketplace expert, connecting brands like Disney, H&M, Laneige, Touchland, Glow Recipe, and Peter Thomas Roth with creators and consumers worldwide. Our team of e-commerce and social commerce gurus empowers brands to build influence, scale their global sales channels, and forge meaningful connections.We're at the forefront of the social commerce revolution, with a proven track record of explosive growth for brands on TikTok Shop and other innovative platforms. harnessing the power of short video, livestreaming to create engaging shopping experiences that seamlessly integrate e-commerce and entertainment.Role OverviewThe Brand Lead is the strategic and operational owner of a portfolio of brands within SuperOrdinary’s social commerce business. This role leads brand communication, growth strategy, and go-to-market execution, while managing and developing a high-performing team.As the primary, senior-facing point of contact for brand partners, the Brand Lead is accountable for overall performance, team execution, and operational excellence across all social commerce initiatives. This role may be leveled at the Manager, Senior Manager, or Director level based on experience and scope.Key ResponsibilitiesEnterprise Client CommunicationOwn enterprise-level brand partnerships as the main point of contactSet communication cadence, lead weekly/biweekly syncs Manage stakeholder expectations with clear, proactive, and confident communicationGrowth Strategy & GTM OwnershipDevelop and execute multi-quarter TikTok Shop growth strategies spanning assortment, promotions, affiliates, livestreams, and paid media alignmentLead GTM planning for launches, tentpole moments, and major campaignsContinuously identify new growth opportunities and expansion leversPerformance Management & OptimizationMonitor and optimize key KPIs across sales, traffic, and conversionUse data to inform decisions and refine strategy in real timeExecutive Reporting & InsightsAnalyze sales performance, traffic, and conversion metrics to identify trends and growth driversDeliver weekly and monthly reporting with clear insights, strategic recommendations, and action plansPresent concise, executive-ready decks and verbal readouts that translate data into decisionsCross-Functional LeadershipPartner cross-functionally with internal teams (ads, live, ops, finance, leadership) to unblock issues and drive resultsTeam LeadershipLead, coach, and develop team members Set priorities, clarify ownership, and ensure high execution standardsBuild scalable processes that reduce management overhead and enable team efficiency Market & Platform ExpertiseStay ahead of TikTok Shop trends, algorithm updates, and emerging best practicesApply platform insights to inform strategy, experimentation, and optimizationQualificationsExperience: 3+ years of experience in e-commerce, social commerce, or brand management, with hands-on exposure to platforms such as TikTok Shop, Amazon, Shopify/DTC, Walmart Marketplace, or similar. Direct TikTok Shop experience is a strong plus.Background: Platform, brand or agency background preferred, with experience managing complex, multi-stakeholder client relationships.Client Communication: Exceptional written, verbal, and presentation skills, with a proven track record of delivering C-suite–ready decks, insights, and recommendations.Affiliate & Creator Experience: Experience with affiliate marketing, creator partnerships, and influencer ecosystems is a strong advantage.Leadership & Program Management: Strong program and team leadership capabilities, able to own end-to-end initiatives across multiple brands, workstreams, and timelines.Analytical Rigor: Highly data-driven, with experience in forecasting, KPI diagnosis, performance analysis, and translating insights into clear action plans.Organization & Execution: Excellent organizational and project management skills, with the ability to manage multiple brands and priorities in a fast-paced environment.Ownership & Mindset: Operates with urgency, accountability, and a solutions-oriented mindset; comfortable navigating ambiguity and driving results.Adaptability: Thrives in fast-moving environments, solves problems creatively, and adapts quickly to platform, market, and business changes.What We OfferGrowth potential! Our business is rapidly expanding and so are your opportunities.Competitive Full-Time Salary ($90-110k) based on years of experience and skillset) with a performance-based annual bonus.Time Off & Flexibility: Enjoy Flexible PTO, paid holidays, and paid sick leave.Retirement Savings: Secure your future with a 401K plan.Comprehensive Benefits: Outstanding medical, dental, and vision insurance to support your well-being.Hybrid Work Environment: Balance collaboration and flexibility with a 3-day in-office (Beverly Hills, CA) and 2-day remote schedule.Bi-weekly team lunches and a kitchen stocked with snacks.Ready to shape the future of brand growth on TikTok Shop?