Principal Product Marketing Manager, Mid-Market

OverviewIntuit's Enterprise Suite (IES) is transforming how mid-market and growing enterprise businesses manage their finances, projects, and operations — all in one connected platform. As we expand IES across industries like Construction, Manufacturing, Financial Services/Real Estate/Family Office, Tech, Non-profit, and Healthcare, we're seeking a Principal Product Marketing Manager to define the strategy and narrative that drives vertical growth for the suite.This is a senior, highly strategic, full-stack PMM role — combining market insight, product influence, packaging strategy, and storytelling leadership. You'll partner closely with Product, Sales, Marketing, and Industry GMs to define how IES competes, differentiates, and wins in each vertical — shaping the next chapter of Intuit's mid-market expansion.ResponsibilitiesDefine the Vertical StrategyLead the end-to-end product marketing strategy for industry expansion — from market sizing and segmentation to positioning, pricing, and launch planning.Identify high-growth verticals and subsegments with the strongest product-market fit, leveraging market, customer, and usage insights.Develop frameworks that guide how Intuit builds, packages, and monetizes vertical workflows across QuickBooks Advanced and IES.Partner with Finance, Analytics, and Product to model TAM, revenue potential, and attach opportunities across SKUs.Shape Product and Packaging DecisionsInfluence the product roadmap by connecting customer needs to monetization and adoption opportunities within each industry.Define vertical editions, feature tiering, and pricing strategies that align with customer value and competitive dynamics.Collaborate with Product to ensure new capabilities are positioned for maximum adoption, revenue, and retention.Partner with PMMs across core departments to ensure a consistent and differentiated "vertical ERP" story.Lead Go-to-Market Strategy and ExecutionOwn the narrative for how IES delivers end-to-end industry workflows — ensuring clarity and resonance from the website to sales decks.Build the GTM blueprint for vertical launches, including naming, messaging, content strategy, enablement, and demand activation.Partner with Channel and Sales Enablement to equip sales teams with vertical-specific playbooks, proof points, and competitive positioning.Lead cross-functional readiness reviews to ensure alignment across product, sales, and marketing teams for each launch.Act as a Strategic Thought PartnerServe as the senior voice of the market — regularly briefing leadership on trends, competitive movements, and opportunities for expansion.Advise cross-functional leaders on how to prioritize investments that accelerate vertical adoption and market share.Represent Intuit at industry events, customer councils, and analyst briefings as a credible thought leader for mid-market ERP innovationQualifications12+ years of experience in product marketing, product strategy, or go-to-market leadershipDeep understanding of how to translate customer insight into product and packaging decisions.Track record of driving multi-vertical go-to-market initiatives that deliver measurable growth.Exceptional storytelling and executive communication skills — able to inspire action across all levels of the organization.Analytical rigor with comfort in modeling market opportunities, pricing, and financial impact.Experience leading without authority — influencing roadmaps, org priorities, and cross-functional outcomes.Nice to have: domain expertise in Construction, Manufacturing, Financial Services/Real Estate/Family Office, Tech, Non-profit, or Healthcare industries.Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is: Northern California (Mountain View): $197,000 - $266,500Southern California: $183,000 - $247,500