Performance Marketing Specialist

A company is looking for a Performance Marketing Specialist to drive pipeline, revenue, and customer growth through data-informed digital marketing programs. Key ResponsibilitiesExecute and optimize performance marketing campaigns across various digital channels Support campaign planning by translating business goals into actionable channel tactics and performance benchmarks Monitor and analyze campaign performance to identify opportunities for improvement and optimize lead quality and conversion ratesRequired Qualifications3+ years of experience in performance marketing, digital marketing, or paid media, preferably in a B2B SaaS or technology environment Hands-on experience managing paid digital campaigns across major platforms like Google Ads or LinkedIn Campaign Manager Strong analytical skills and experience with campaign data and performance insights Understanding of conversion strategy, audience targeting, and landing page optimization Ability to manage multiple campaigns and priorities in a fast-paced environment