National Account Manager - Foodservice, AFH

Overview National Account Manager – Foodservice, AFH (East/West) Location: Remote – Within driving distance of a major U.S. airport Reports To: Director of Sales, National Accounts Away-From-Home About Heartland We're a global CPG powerhouse behind iconic, better-for-you brands like Splenda , Splenda Stevia , and Java House , built on three pillars: Fast. Flexible. Innovative. We help people live happier, healthier lives by reducing sugar—across retail, foodservice, and QSR channels. Our vertically-integrated approach—from ideation through manufacturing, distribution, and marketing—means if you can dream it, we can do it. Role Overview Deliver disruptive growth for Heartland's health-forward sweeteners and beverages within national and regional QSRs and on-premise chains such as Taco Bell, Starbucks, Chipotle, Jamba Juice, and beyond. You'll own end-to-end strategy and execution from securing menu placements and rolling out innovative products to negotiating national contracts and activating joint business plans. Key Responsibilities Account Domination & Growth – Strategize and drive distribution across Technomic Top 200. Own a portfolio of key accounts, focusing on system-wide placements, LTOs, and conversions. Menu Innovation & Product Launches – Collaborate with culinary, R&D, procurement, and marketing to pilot new formats—liquid sweeteners, cold brews, plant-based beverages, specialty syrups, etc. Joint Business Planning & HQ Leadership – Build executive-level relationships; lead joint planning, overcome obstacles, and negotiate long-term contracts and pricing. Cross-Functional Activation – Work closely with Sales Operations, Logistics, Finance, Category Insights, Supply Chain, Marketing, and Broker/Distributor teams (DSD & Broadline) to ensure flawless execution. Turn syndicated data, consumer insights, and internal analytics into powerful sales narratives and strategic recommendations. Trade & Budget Management – Own trade budgets, promotional strategies, and ROI. Evaluate opportunities, prioritize profitable volume, and walk away from the rest. Leadership & Personal Drive – Mentor or lead sales professionals (preferred), travel up to 50% across the assigned region (plus occasional national travel), and stay hands-on—challenging the status quo daily. Must-Have Qualifications Bachelor's in Business, Marketing, Sales or a related field (MBA is a plus) 5+ years in national account management or sales within Foodservice, or CPG—calling on Technomic Top 200 and QSR chains Deep knowledge of QSR franchise systems, menu planning, and procurement Proven record in negotiation, presentation, and closing deals—especially in branded product integration Strong analytical, financial, and CRM software skills (Salesforce preferred) Comfortable in fast-paced, matrixed environments—self-starter, resourceful, creative, and execution-focused What We Offer Competitive base salary + annual bonus Vehicle reimbursement or car allowance Career growth within a high-velocity, innovative company A seat at the table driving game-changing brands in Foodservice The chance to innovate and lead within a vertically integrated, sustainability-minded powerhouse Why Join Us? Heartland isn't just another CPG company—we're fast, flexible and innovative . From developing Stevia farms in Florida to inventing recyclable packaging, we're redefining better-for-you sweeteners and beverages across channels. If you're a bold, strategic sales leader who thrives on innovation and impact, this is your playground. Seniority level Mid-Senior level Employment type Full-time Job function Sales and Strategy/Planning Industries Food and Beverage Services and Restaurants J-18808-Ljbffr