Associate Director, Market Insights, Fertility

Associate Director, Market Insights, FertilityThe role is responsible for recommending, designing, and conducting US market research and leading US competitive intelligence to assess performance, perception, and opportunities for our Fertility portfolio.Key ResponsibilitiesProvide data-driven strategic insights to US Fertility brand teams and senior leadership; shape brand/commercial strategy and key decisions.Lead end-to-end primary and secondary market research (study design, methodology, instruments, vendor management, analysis, readouts) to solve complex business questions.Synthesize insights across epidemiology, claims/Rx, and other data sources; deliver clear reporting on trends, performance, opportunities, gaps, and risks.Integrate customer/market insights into forecasting and key planning assumptions.Drive cross-functional and Global alignment to avoid duplication, ensure US needs/compliance are met, and represent the patient/HCP perspective.Maintain market research best practices and innovation; manage budgets and external vendors/agencies.Lead competitive intelligence monitoring and ethical collection; manage CI agencies; translate competitive activity (including congress coverage) into assessments that inform strategy, tactics, forecasting, and lifecycle plans.Minimum QualificationsBachelor's DegreeMinimum 6 years of relevant experience in pharmaceutical insights generation, including demonstrated ability to compare and recommend integrated approaches to address business needs.Minimum 4 years of primary market research experience.Minimum 4 years of Fertility product experience.Preferred QualificationsExpertise in in-line pharma market research (positioning, messaging, creative, ATU, tracking) and integrated CI/insights (primary + secondary).Ability to assess competitive threats/opportunities and implications for clinical development and commercial potential; familiarity with ClinicalTrials.gov/Trialtrove/Cortellis.Experience running primary CI (KIQs/KITs, vendor selection/management, congress coverage through reporting).Strong analytical, strategic, forecasting/financial, and PowerPoint storytelling skills.Excellent communication and presentation skills; able to lead and influence cross-functional teams and manage multiple priorities under tight deadlines.Ability to communicate openly, foster trust, encourage constructive debate, make informed decisions, and ensure shared commitment to outcomes.Demonstrated willingness to take risks and stand up for what is right while prioritizing the needs of customers and patients.Commitment to ambitious goals and high standards while acting in the best interest of the company and driving results.Uphold ethical standards and honesty in all interactions.Ability to streamline processes for impactful focus and adapt quickly to changes.Demonstrated ability to embrace new ideas, challenge the status quo, and seek innovative solutions while valuing diverse perspectives and treating others with respect and dignity.Location: Greater Boston, MA (Seaport Office); HybridTravel: <25%, International and DomesticPay Range: $137,800.00 - $206,600.00. Benefits include health insurance, paid time off, retirement contributions, and other perquisites.J-18808-Ljbffr