Associate Director - Growth Marketing

Role OverviewAs Associate Director, Digital & Integrated Marketing for ELM, you will lead the strategy and execution of a full-funnel marketing engine designed to drive enterprise pipeline, new logo acquisition, and customer expansion. This role extends beyond digital to orchestrate integrated campaigns across digital, field, and executive-level events, aligned to complex B2B buying journey.You will play a critical role in connecting marketing to revenue by aligning closely with enterprise sales, product marketing, and customer teams—ensuring programs drive account engagement, opportunity progression, and measurable revenue outcomes.ResponsibilitiesIntegrated Campaigns for Enterprise GrowthLead full-funnel, integrated campaigns aligned to ELM solution priorities (e.g., litigation management, legal spend, invoice automation, AI-enabled workflows)Orchestrate multi-channel programs across digital, ABM, field marketing, and executive events targeting enterprise accountsOwn end-to-end campaign lifecycle, from strategy through optimization and revenue attributionAccount-Based & Demand Generation StrategyPartner with sales on ABM strategies focused on named accounts and high-value segmentsDrive new logo acquisition while supporting pipeline acceleration and deal expansionBuild targeted engagement programs that move accounts through consideration, evaluation, and purchaseImplement scalable programs for multi-touch, multi-stakeholder engagementEvents & Executive EngagementIntegrate flagship industry events, hosted experiences, executive roundtables, and field programs into campaign strategyEnsure events are generating and accelerating pipeline, with defined pre-, during-, and post-event activationSupport sales-led engagement for key accounts and late-stage opportunitiesDigital & Performance MarketingLead digital strategy across paid media, search, social, and web to drive high-quality demandOptimize conversion pathways (web, landing pages, content journeys) for enterprise buyersManage strategic partnerships with media platforms and industry channels (legal/tech ecosystems)Marketing Analytics, Operations & TechnologyOwn marketing performance analytics, including, pipeline contribution (sourced/influenced), account engagement and progression, conversion across lifecycle stages and campaign ROI and customer acquisition cost.Lead marketing operations, including campaign execution, lead/account management, and data qualityDefine and optimize the marketing tech stack (Salesforce, Marketo, attribution, event tech)Recommend the right mix of tools and processes to support enterprise GTM and revenue visibilitySales, Product & Customer AlignmentPartner closely with enterprise sales to align on target accounts, pipeline goals, and campaign prioritiesCollaborate with product marketing to translate ELM capabilities into compelling, differentiated campaignsAlign with customer marketing to support cross-sell, upsell, and retention programsAct as a strategic partner to leadership on pipeline health, performance insights, and growth opportunitiesBudget & Resource OptimizationManage budgets across digital, ABM, and events, optimizing for pipeline generation and revenue impactAllocate resources based on segment priorities, deal size, and performance insightsLeadershipLead and develop a team across digital, campaigns, events, and operationsBuild a performance-driven, data-centric culture focused on accountability and continuous optimizationMentor managers and senior marketers supporting enterprise GTM executionSkills & ExperienceDeep experience in B2B enterprise marketing, ideally in SaaS, legal tech, or complex solution sellingProven success driving pipeline and revenue in long, multi-stakeholder sales cyclesExpertise in account-based marketing (ABM) and enterprise demand generationStrong experience leading integrated campaigns across digital and events (including executive engagement)Advanced knowledge of marketing analytics, attribution, and funnel optimizationExperience owning or partnering with marketing operations and technology ecosystemsStrong understanding of legal, compliance, finance, or enterprise workflows is a plusExceptional leadership, stakeholder management, and communication skillsKey Success MetricsEnterprise pipeline sourced and influencedNew logo acquisition and expansion revenueAccount engagement and progression within target segmentsConversion rates across complex buying journeysEvent-driven pipeline and opportunity accelerationMarketing ROI and efficiency (CAC, velocity, deal impact)Our Interview PracticesTo maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.Compensation:$111,200.00 - $198,650.00 USDThis role is eligible for Bonus.Compensation range listed is based on primary location of the position. Actual base salary offer is influenced by a wide array of factors including but not limited to skills, experience and actual hiring location. Your recruiter can share more information about the specific offer for the job location during the hiring process. Additional Information:Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave. Full details of our benefits are available upon request.