Senior Manager - Content, Social & Influencer

Job Description The Senior Manager – Content, Social & Influencer leads and operationalizes Tatte's content and social ecosystem, ensuring storytelling translates into measurable brand growth, cultural relevance, and business impact. They must have a deep personal and intuitive understanding that Tatte is about emotion, connection, humanity, and craft and demonstrate and personal connection to Tatte's brand purpose: "To Inspire, Care for, and Nurture Life. Every Day."Tatte is not a promotional brand, but an experience-led brand rooted in a Levant-inspired menu, culinary excellence, an elevated cafe experience, and guest-first hospitality, all delivered through a premium mindset. Every expression of the brand must reflect that in an elevated way.This role is not just about content creation; it is a hybrid of creative leadership, brand stewardship, and performance-driven amplification. This leader owns the full content lifecycle from ideation through production, distribution, and optimization across social, digital, and owned channels. They shape Tatte's voice in the world, bringing our Concept Essence to life through platform-native storytelling, creator partnerships, and community engagement.This role requires both strategic thinking and hands-on execution, with regular time in cafés to capture authentic moments and translate the in-store experience into compelling digital narratives. The Senior Manager serves as the cross-functional connector between Brand, Creative, Digital, Operations, and Café teams, ensuring content is not only beautiful, but effective, scalable, and rooted in real guest and team experiences.KEY RESPONSIBILITIESContent & Social Strategy LeadershipOwn and evolve Tatte's social-first content strategy across Instagram, TikTok, and emerging platformsTranslate brand, product, and business priorities into a clear, actionable content roadmapBuild and maintain an integrated content calendar aligned to campaigns, launches, partnerships, and cultural momentsEstablish creative standards & platform best practices to ensure content is distinctive, elevated, and on-brandLead external partners (freelancers, creators, agencies) to scale high-quality content productionContent Creation & StorytellingLead ideation and development of platform-native content including short-form video, behind-the-scenes storytelling, and cultural momentsOversee execution of always-on content and campaign assets that reflect Tatte's hospitality, craft, and energyDirect and manage photo/video shoots to ensure strong visual storytelling and brand consistencyPartner with Brand and Creative teams to translate Concept Essence into compelling, modern storytellingEnsure all content reflects real café experiences and resonates authentically with guests and teamsCreator, Influencer & Earned StrategyBuild and lead a high-impact creator and influencer ecosystem aligned to Tatte's brand and audienceIdentify, source, and manage relationships with creators, tastemakers, culinary voices, and cultural partnersDevelop integrated influencer campaigns that drive reach, awareness, and brand affinityLead partnerships end-to-end: sourcing, briefing, execution, and performance evaluationCultivate earned media opportunities that expand Tatte's cultural relevance across digital and traditional platformsCommunity & Brand EngagementOwn digital community strategy, including social listening and engagement best practicesBuild meaningful connections with guests by amplifying café culture, team stories, and guest experiencesIdentify opportunities to deepen engagement through storytelling, partnerships, and real-time contentEnsure Tatte shows up consistently as a premium, hospitality-driven brand in digital spacesPerformance, Analytics & OptimizationDefine and track key performance metrics including engagement, reach, audience growth, traffic, and conversionPartner with Performance Marketing to optimize creative for paid social and digital campaignsImplement test-and-learn frameworks across formats, creators, messaging, and platformsTranslate insights into actionable recommendations to continuously improve content effectivenessCross-Functional CollaborationPartner across Brand, Marketing, Creative, Operations, and Café teams to support launches and campaignsWork closely with café teams to capture authentic, in-the-moment contentAlign content initiatives with broader commercial priorities and business goalsSupport digital discovery and conversion in partnership with web and SEO teamsQUALIFICATIONS & EXPERIENCERequired6–8+ years of progressive experience in content, social, influencer, or digital marketing (hospitality, food, or premium consumer brands strongly preferred)Proven experience leading cross-functional initiatives and managing multiple priorities in a fast-paced, high-growth environmentDemonstrated ability to lead creators, freelancers, or agency partners to deliver high-quality content at scaleStrong creative judgment paired with analytical rigor; able to balance brand storytelling with performance outcomesAbility to influence without authority and collaborate effectively across Brand, Marketing, Operations, and Café teamsHigh level of organization, attention to detail, and follow-through across multiple campaigns and content streamsDeep familiarity with social platforms (Instagram, TikTok) and content production workflows (photo, video, short-form)PreferredExperience working in a café, restaurant, hospitality, or multi-unit retail environmentHands-on experience capturing content in live environments (stores, restaurants, events)Familiarity with influencer platforms, social analytics tools, and content management systemsExperience partnering with Performance Marketing teams to optimize paid social creativeBasic understanding of web, SEO, and digital discovery toolsSpanish language proficiency is a plusThis job description is intended to describe the general nature and level of work performed. It is not an exhaustive list of all responsibilities, duties, or qualifications required. Responsibilities may evolve as business needs change.OUR BENEFITS & PERKSCompetitive pay - $125,000-$145,000/year (depending on experience), and bonus potential of up to 15%401(k) (with a vesting match)Health, dental and vision insurancePaid vacation time and paid sick timeFree employee assistance program servicesFree drinks and generously discounted mealsPlease note that Tatte is an E-Verify employer.