Digital Content Strategist

Job DescriptionMust Have Technical/Functional Skills Strong writing, editing skills with a consistent record in developing content that resonates to diverse audiences Experience building a digital content strategy and managing digital content User intent analysis and search behavior mapping Taxonomy design and attribute framework definition Content architecture and structured content models Cross channel content alignment (web, listings, platforms) Collaboration with brand, website development, SEO, analytics and creative teams Roles & ResponsibilitiesDefine intent led content strategy aligned to business priorities and user needs Establish metadata, taxonomy and attribute frameworks to structure how entities, features, and differentiators are described Identify and prioritize attributes and signals relevant to different audience segments and use cases Define how attributes are consistently expressed across property pages, listings, and digital platforms Develop scalable content frameworks reusable across similar entities or categories Ensure alignment of content and messaging across owned and third party digital touchpoints Partner with SEO and technical teams to ensure taxonomy and content models are implemented accurately Refine content structure based on performance insights and evolving search behaviorCollaborate with digital teams to test and optimize content across channels and journeysEnsure consistent brand voice and insights backed messaging across the funnelSalary Range-$100,000-$140,000 a yearTCS Employee Benefits SummaryDiscretionary Annual Incentive.Comprehensive Medical Coverage: Medical & Health, Dental & Vision, Disability Planning & Insurance, Pet Insurance Plans.Family Support: Maternal & Parental Leaves.Insurance Options: Auto & Home Insurance, Identity Theft Protection.Convenience & Professional Growth: Commuter Benefits & Certification & Training Reimbursement.Time Off: Vacation, Time Off, Sick Leave & Holidays.Legal & Financial Assistance: Legal Assistance, 401K Plan, Performance Bonus, College Fund, Student Loan Refinancing.