Sr. Marketing Specialist

Job Description Senior Marketing SpecialistFull-Time | Exempt | On-site/HybridAre you a strategic, creative, and data‑driven marketer looking to make a measurable impact? Join our team as a Senior Marketing Specialist, where you'll lead high‑visibility initiatives that fuel growth, strengthen our brand, and drive customer engagement across the B2B manufacturing sector.In this highly collaborative role, you'll take ownership of diverse marketing programs — from trade shows and digital campaigns to content development, social media, and website optimization. If you're passionate about bringing marketing strategy to life and enjoy working in an innovative industrial environment, we'd love to meet you.What You'll DoLead and execute marketing initiatives across multiple channels, including:Trade Shows & EventsPlan and manage all pre‑show, onsite, and post‑show activitiesCoordinate booth design, logistics, and promotional materialsMaximize ROI through targeted campaigns and lead-generation effortsMarketing Content & CollateralDevelop and update brochures, presentations, case studies, and sales toolsEnsure brand alignment across all marketing materialsDigital Marketing & Website ManagementManage and update website content; optimize for SEO and user experienceLead social media strategy and engagement (LinkedIn and other platforms)Create digital campaigns to drive awareness and generate qualified leadsContent & Demand GenerationWrite blog posts, case studies, newsletters, and thought‑leadership contentPartner with Sales to align campaigns with pipeline goalsSupport email marketing and automated workflowsBrand Strategy & AnalyticsMaintain consistent brand messaging across channelsConduct market research and competitive analysisDeliver insights and performance analytics to guide decision-makingVendor Management & Budget OversightCoordinate with external vendors, printers, and agenciesManage budgets for trade shows, advertising, and campaignsInternal & Customer CommunicationsSupport internal branding and employee engagement initiativesGather customer testimonials and develop case studiesWhat You BringBachelor's degree in Marketing, Communications, or a related field5+ years of marketing experience, preferably in B2B manufacturing or industrial marketsStrong verbal and written communication skillsProficiency in Microsoft Office SuiteSelf‑motivated, data‑driven, and committed to qualityExcellent analytical and problem-solving abilitiesPhysical & Travel RequirementsAbility to occasionally lift 25 lbs. (and rarely up to 50 lbs.)Ability to stand, walk, bend, reach, and move throughout an 8+ hour workdayValid driver's license with acceptable motor vehicle recordTravel up to 25%Regular, reliable attendance is essentialWhy You'll Love Working HereOpportunity to make a significant impact in a growing B2B organizationCollaborative, supportive team cultureVariety in daily work — no two days look the sameAbility to drive strategy and own meaningful marketing initiativesIf you're a creative marketer with strong organizational skills and a passion for driving results, we encourage you to apply!