Art Director

Business OverviewBarrows is a commerce experience agency dedicated to building the world’s leading experiences for brands and retailers. We combine data-led strategy, creativity, and technology to engage and convert shoppers online and in-store. From shopper marketing to retail toolkits, display design, category management and store design, we deliver end-to-end solutions that don’t just meet expectations, they re-imagine them. Backed by the scale and innovation of WPP and VML, our global team re-imagines what’s possible at the intersection of creativity and commerce. We bring together strategy, design, and AI-powered insights to help clients achieve more with less all fueled by a can-do spirit, relentless curiosity, and the belief that remarkable experiences can both build brands and grow real business results.Roles and ResponsibilitiesBarrows is seeking a dynamic Art Director responsible for leading and inspiring the creative team to develop innovative marketing campaigns that drive sales and brand engagement. The creative team works to develop commerce marketing concepts and designs for integrated marketing programs and experiential retail designs at mass retail across the US. They collaborate with clients to understand their vision, translating it into compelling visual and strategic concepts, and ensuring all creative output aligns with brand identity. They unlock big ideas that engage US and global audiences and produce compelling content that supports our clients' stories across digital and physical retail.In addition to bringing a killer attitude and energy, this individual must be able to: Lead the creation of shopper marketing programs from concept development to design and executionServe as a leader, creative mind, and project manager in oneDrive creative process from conceptual thinking through to execution to develop experience-driven, connected shopper marketing solutionsEnsure the team delivers creative excellence through structured guidance, mentorship, and inspiration; take lead role in infusing team with digital and shopper knowledge through ongoing trainingProactively drive the process to generate and brief creative, actionable, and unique projects rooted in a clear idea and insight, demonstrating in-depth knowledge of client’s business and the audienceDevelop creative briefs for ideation sessions and lead creative brainstorm sessions for client opportunitiesAccurately deliver design against the required brief and revertWork collaboratively with the strategy and client service teams to identify key insights to help drive creative programming and ensure all concepts are on briefWork with the client service team to identify growth opportunities with current and prospective clientsCraft the design associated with the client’s brand/projectProvide a strong design point of view regarding messaging hierarchy, typography, layout, and colorCreate strategically sound designs and concepts for in-store communicationDevelop and implement processes and structures to achieve creative visionGenerate exploratory mood boards by gathering literature and internet referencesBe an effective leader with strong communication and interpersonal skills in order to cultivate beneficial relationships both internally and externallyWork quickly, independently, and with a can-do attitudeQualifications8+ years of agency and/or design experience, brand, trade or shopper marketing is preferredBachelor’s degree in product design, graphic design, or related fieldPortfolio of prior professional work Shopper experience preferredSolid understanding of CPG shopper marketingTeam leadership experience preferredCreative strategy and copywriting experience strongly preferredElevated understanding of the retail trade environment, including omnichannel and physical/digital retail integrationsExperience presenting and successfully selling creative conceptsProven experience in creating standout creative workAbility to lead and drive client solutions through ambiguityAbility to adapt to changing prioritiesAbility to work in the office 3 days a week (Tuesday, Wednesday, Thursday)Salary and BenefitsThe salary range for this role is $94,000 - $110,000**exact compensation will be determined based on individual experienceBenefits include:Unlimited PTOMedical, Dental, Vision (with an option for free medical care!)401K with a % matchVarious maternity/paternity leave optionsFully funded disability and life insurance optionsHeadspace subscriptionWellness Stipendand more....