Google Ads Strategist

Company DescriptionForge Digital Marketing specializes in empowering direct-to-consumer (DTC) e-commerce brands, particularly in health, wellness, and regulated markets, to achieve scalable growth. Using a proven results-driven framework, Forge designs tailored strategies to help clients optimize platforms like Shopify and WooCommerce, enhance SEO, execute targeted digital advertising campaigns, and improve customer loyalty through automated solutions. With a deep focus on data-driven decision-making, Forge helps brands grow customer acquisition, improve conversions, and drive retention. Join a team committed to building measurable, compliant, and thriving e-commerce solutions.Role DescriptionThis is a remote, contract role for a Google Ads Strategist. The Google Ads Strategist will be responsible for developing, implementing, and optimizing Google Ads campaigns to drive results for DTC e-commerce clients. Day-to-day tasks include keyword research, campaign set-up, budget management, ad copy creation, performance analysis, and generating data-driven reports. Collaboration with the marketing team will also be essential to support cross-channel strategies and maximize customer acquisition and ROI.QualificationsExperience in Google Ads management, including campaign setup, optimization, and performance trackingProficiency in keyword research, bid strategy implementation, and audience targetingStrong skills in data analysis, A/B testing, and reporting to optimize ad performanceUnderstanding of performance-based marketing, including conversion rate optimization (CRO) and ROI trackingFamiliarity with e-commerce platforms like Shopify or WooCommerce and their interaction with Google AdsCreative skills for writing engaging ad copy and creating compelling campaignsExcellent organizational and time management abilities, with the capability to work independently in a remote settingExperience in health, wellness, or regulated markets and knowledge of programmatic advertising is a plusDO NOT APPLY IF YOU'RE ONLY EXPERIENCED IN LOCAL SEO.