Growth Strategist for Commercial Banking

DescriptionAt Citizens, we’re so much more than a bank. Behind our products, services, branches, and technology, you’ll find a collaborative group of colleagues from diverse backgrounds and skills working together to help our clients and communities thrive.As a Growth Strategist – Commercial Banking, you will be responsible for developing and delivering end-to-end marketing strategies and execution to drive growth across Citizens’ Treasury Management and Payments solutions within the Commercial and Corporate Bank. This role blends strategic leadership, cross-functional influence, and hands-on execution, serving as a thought partner to the Commercial and Corporate Bank business leaders.You will lead integrated marketing strategies that support client acquisition, retention, product adoption, and usage—while building brand equity and trust with business and corporate clients. Most importantly, you’ll feel valued for who you are and supported to achieve what’s important to you personally and professionally.Key ResponsibilitiesStrategy & Business PartnershipDevelop and help lead marketing strategy and vision for Commercial Banking to achieve business objectives, revenue growth, and client engagement goalsServe as a strategic marketing thought partner to Commercial Banking product owners and business leaders, shaping end-to-end go-to-market strategiesTranslate complex Commercial Banking offerings and capabilities (e.g., payables, receivables, cash management, liquidity, fraud, digital payments) into compelling, client-focused value propositions and marketing campaignsAct as the primary liaison between Commercial Banking business partners and Marketing, ensuring alignment on priorities, messaging, and executionIntegrated Marketing Planning & ExecutionInfluence and partner with cross-functional teams to design and deliver quarterly and annual integrated marketing plans spanning:Digital marketing (website, search, display, paid social, content)Email and direct marketingAccount-based marketing (ABM)Sales enablement tools and collateralEvents, sponsorships, and thought leadershipPaid, earned, and owned mediaLead execution for end-to-end Treasury & Payments Commercial & Corporate Bank marketing initiatives, ensuring on-brand, on-strategy, and on-time deliveryDevelop clear and actionable marketing and creative briefs grounded in data, insights, personas, and customer journeysClient-Centricity & ExperienceKeep the client at the center of everything by serving as the voice of the customer and optimizing experiences across channels and touchpointsPartner with Sales, Relationship Managers, and Digital teams to ensure marketing supports pipeline growth, onboarding, and long-term client successAnalytics, Optimization & Continuous ImprovementEnsure closed-loop analytics to measure marketing performance against forecasts and business outcomesAnalyze performance data and lead test-and-learn initiatives, retrospectives, and optimization recommendationsPartner with data and analytics teams to track web and campaign metrics and improve marketing efficiency and effectivenessBudget, Risk & GovernanceManage a marketing budget within scope, providing accurate estimates, tracking spend, and recommending allocations across tacticsProactively manage risk and ensure all marketing activities comply with regulatory requirements, internal governance, and defined processesGuide marketing components for new and existing Treasury & Payments product launches and enhancementsQualifications & RequirementsStrong strategic and creative thinker with the ability to translate business objectives into impactful marketing strategiesExperience marketing complex B2B solutions; Treasury, Payments, Cash Management, or Commercial/Corporate Banking experience strongly preferredDeep experience across digital marketing channels, including search, display, social, content, and web optimizationProven ability to develop clear, insightful marketing, creative, and media briefs using research and dataStrong project management skills with the ability to manage multiple initiatives simultaneouslyMetrics-driven mindset with the ability to interpret data and create actionable, measurable strategiesExperience influencing cross-functional teams and senior stakeholdersExcellent written, verbal, and interpersonal communication skillsDetail-oriented self-starter with a strong sense of accountability and urgencyComfortable operating in a regulated environmentMinimum 8–10+ years of progressive marketing experience, ideally in B2B financial servicesPreferred ExperiencePrior B2B financial services marketing experienceFamiliarity with Salesforce, Pardot, Demandbase, and AI-enabled marketing toolsExperience tracking web metrics using Adobe AnalyticsExperience working in Agile marketing environmentsStrong proficiency in Microsoft tools (PowerPoint, Word, Excel, Copilot)EducationBachelor’s degree requiredMBA or equivalent experience preferredHours & Work ScheduleHours per Week: 40Work Schedule: Monday–Friday, 8:00 AM–5:00 PMWork Arrangement: Hybrid – 4 days in office (Westwood, MA; Boston, MA; San Francisco; or New York City) and 1 day remotePay TransparencyThe salary range for this position is $155,000–$200,000 per year, plus an opportunity to earn an annual discretionary bonus. Actual pay is based on various factors including work location and relevant skills and experience.We offer competitive pay, comprehensive medical, dental and vision coverage, retirement benefits, maternity/paternity leave, flexible work arrangements, education reimbursement, wellness programs, and more. Citizens’ paid time off policy exceeds the mandatory paid sick or time-away policies across U.S. jurisdictions.For an overview of benefits, visit: <a class="fui-Link ___w5et180 f2hkw1w f3rmtva f1ewtqcl fyind8e f1k6fduh f1w7gpdv f1mo0ibp fjoy568 ff5ikls f1s184ao f1mk8lai fnbmjn9 f1o700av f13mvf36 f1cmlufx f9n3di6 f1ids18y f1tx3yz7 f1deo86v f1eh06m1 f1iescvh fhgqx19 f1olyrje f1p93eir f1nev41a" href="https://jobs.citizensbank.com/benefits" target="_blank" rel="noopener noreferrer" data-tabster="{"restorer":{"type":1}}" tabindex="0">View Citizens BenefitsSome job boards have started using jobseeker-reported data to estimate salary ranges for roles. If you apply and qualify for this role, a recruiter will discuss accurate pay guidance.Equal Employment OpportunityCitizens, its parent, subsidiaries, and related companies (Citizens) provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, ancestry, color, citizenship, physical or mental disability, perceived disability or history or record of a disability, ethnicity, gender, gender identity or expression, genetic information, genetic characteristic, marital or domestic partner status, victim of domestic violence, family status/parenthood, medical condition, military or veteran status, national origin, pregnancy/childbirth/lactation, colleague’s or a dependent’s reproductive health decision making, race, religion, sex, sexual orientation, or any other category protected by federal, state and/or local laws. At Citizens, we are committed to fostering an inclusive culture that enables all colleagues to bring their best selves to work every day and everyone is expected to be treated with respect and professionalism. Employment decisions are based solely on merit, qualifications, performance and capability.Why Work for UsAt Citizens, you'll find a customer-centric culture built around helping our customers and giving back to our local communities. When you join our team, you are part of a supportive and collaborative workforce, with access to training and tools to accelerate your potential and maximize your career growthPosting End Date: 07/31/2026